Cross-device advertising stepped up to the plate in 2014, and ad tech platforms are continuing to gear up their platforms for a cross-device onslaught in 2015 and beyond. Vserv, a … Read the whole story
AOL this morning named Allie Kline CMO of all of AOL, succeeding Erika Nardini, who is leaving as CMO of AOL Advertising at the … Read the whole story
PubMatic, a supply-side platform (SSP), on Tuesday announced the appointments of Florian Hanke as director of advertiser solutions, DACH and Jurgen Hernadi as senior … Read the whole story
Berlin, Germany-based Zeotap on Tuesday announced the launch of a data platform for mobile advertisers. The platform launch comes on the heels of a … Read the whole story
Paul Turner will be based in Adbrain's NYC office, but will be traveling extensively per his global position. Most of Adbrain's teams are based … Read the whole story
The flow of research studies around holiday shopping behaviors and patterns is nearing a fever pitch, with new tracking results coming out on a … Read the whole story
Black hat online search marketing and traffic fraud can cost brands millions in the long run, but so can consumer fraud through ecommerce and … Read the whole story
As Myleene Klass and Littlewoods are discovering, the "thoughts police" are out there gathering signatures on social media for anyone who dares to express … Read the whole story
Some are calling Contributor a new way to pay for the Web. I'm calling it a flat media model because it pushes content creation … Read the whole story