RTBlog
by Tyler Loechner, Staff Writer
ESPN ran its first programmatically sold ad during the Saturday 1 a.m. edition of "SportsCenter," per "The Wall Street Journal," and the fact that it was purchased (by Turbo Tax) … Read the whole story
by Tyler Loechner
Three out of four advertisers in Asia-Pacific (APAC) plan to increase spend on data-driven marketing in 2015, and 96% view audience targeting as an … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Apart from New Year's predictions, this is also the time of the year that agency networks share their updated projections on (global) ad spend. … Read the whole story
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by Tyler Loechner
Digital ad measurement firm DoubleVerify on Monday announced it has received Media Rating Council (MRC) accreditation for its video ad quality measurement technology, which … Read the whole story
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by Richard Whitman, Columnist
Mediaocean CEO Bill Wise says TV and video are not converging. They are "vastly different" media, he says. Read the whole story
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by Tyler Loechner
"[Company] launched major updates to its [Product] programmatic maximization engine showcasing enhanced user interface with responsive design, data visualization capabilities, and direct integration with … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
iMedia Connection has posted an article written by Roy de Souza, CEO and co-founder of Zedo, contending that "programmatic direct beats RTB for brands." Read the whole story
by Wayne Friedman
TV stations continue to move more to electronic buying and selling -- some $4 billion was processed through ePort for TV stations, up 125% … Read the whole story
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by Laurie Sullivan
Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named … Read the whole story