RTBlog
by Tyler Loechner, Staff Writer
Taptica on Tuesday announced it has acquired mobile demand-side platform (DSP) AreaOne for $17 million, which will be paid in cash and shares over a two-year period. AreaOne, formerly known … Read the whole story
by Tyler Loechner
Programmatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepped into the "header bidding" arena, which allows publishers to pool all RTB … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What keywords generate the phone call? It turns out many markets don't know. Why? As more media buys go through programmatic channels it becomes … Read the whole story
by Tyler Loechner
Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a … Read the whole story
COMMENTARY
by Dan Swartz, Op-Ed Contributor
There's a huge opportunity to make your email efforts and data an even more effective play. All it requires is that you stop looking … Read the whole story
by Ben Frederick
While companies scramble to adjust to the "Flash freeze" put out by Google and others this month, Frank Sinton, CEO at Beachfront Media, has … Read the whole story
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by Thom Forbes
The slight breeze we felt in the midst of the Labor Day doldrums was precipitated by speculation over exactly what Apple will be announcing … Read the whole story
by Joe Mandese
Traditional media giants Media General and Meredith Corp. announced an agreement to merge into a new, even more giant entity that will be known … Read the whole story