Around the Net
Clorox Goes All-In On Programmatic
- Wall Street Journal, Friday, September 4, 2015 4:02 PM
Clorox has gone all-in on programmatic online advertising, spending “three times as much on digital advertising purchased with automated buying tools [in 2015] than it did during 2014,” reports the Wall Street Journal.
“We’re well aware of the issues around ad fraud and viewability, but we are now getting comfortable with ways to make sure our ads are being viewed by humans and are viewable,” Clorox CMO Eric Reynolds told the WSJ. “The value for us as a marketer is impressive, so it’s worth going through these challenges.”
