RTBlog
by Tobi Elkin, Staff Writer
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B2B ad-tech platform that focuses on premium programmatic inventory. RTBlog recently spoke with Ferber - a self-described "math
guy" … Read the whole story
by Felicia Greiff
Marketers will likely find no comfort in Digital Content Next's finding that a third of consumers are "very or somewhat likely" to install ad-blocking … Read the whole story
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by Felicia Greiff
Forrester Research revisited a 2014 study to check in on the state of media buying. The results: mobile programmatic is now on fire, and … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) reports that Q3 2015 digital ad revenues reached $15 billion, marking an all-time quarterly high. Read the whole story
by Tobi Elkin
ReachMax, a China-based independent ad-tech firm, finds that the term "programmatic guaranteed" doesn't mean the same thing in China that it does in the … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
2015 was an amazing year for programmatic. What was once thought to be just a buzz term has become a $15.43-billion-dollar industry. Programmatic's rapid … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
MediaMath has partnered with Skimlinks to give brands and agencies access to Audiences, a programmatic audience targeting service for advertisers to help publishers monetize … Read the whole story
COMMENTARY
by Yan Moukoury, Columnist
While ad blocking presented a major challenge to marketers, some new alternatives to what is now known as traditional digital advertising emerged in 2015. Read the whole story