RTBlog
The Trustworthy Accountability Group (TAG) says more than 20 ad tech companies attended training on Inventory Quality Guidelines (IQG). Read the whole story
- Integral Ad Science And Mediaocean Partner To Enable Advertisers To Transact On Viewable Impressions
Integral Ad Science on Thursday announced a partnership with Mediaocean that's designed to make it easier for media buyers to plan, transact and report … Read the whole story
- COMMENTARY
Facebook's move to shutter FBX should be a surprise to no one, and will have a limited short-term impact on the average marketer. Longer … Read the whole story
As the digital advertising industry battles ad fraud and blocking, ad-tech firm DoubleVerify on Wednesday announced that it received its fourth consecutive content quality … Read the whole story
Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media … Read the whole story
- COMMENTARY
Google gets a social scientist to codify such behavior as "micro-moments": the times when one is using one's mobile device, multitasking, and vulnerable to … Read the whole story
