Semicasting, a provider of a patented data management platform (DMP) called Smart Zones, on Wednesday introduced a HIPAA-compliant health data suite. Semcasting's Healthcare Market Data Suite combines
billions of healthcare service transactions with automated propensity models to score the U.S. population using data sourced from the CDC, Prescriber Data, Physicians & Group Practice data,
Medical History Data & Drug Lists, and the U.S. Food & Drug Administration's NDC system of classification. The Semcasting data scores consumers and maps more than 800,000 active providers and
255,000 hospitals, clinics, laboratories, and offices to services and patients. The top procedures, remedies, drug therapy classes, and over 1,000 prescription drugs and generics are mapped to
distribution locations without the use of any personally identifiable information.
Read the whole story at Market Wired »
