Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world's biggest brands, according to … Read the whole story

Centerfield, an ad tech firm that identifies customer intent to implement real-time biddable (RTB) media spend, said it's acquiring Qology Direct, a performance-based marketing … Read the whole story

Programmatic ad marketplace OpenX announced Tuesday the appointment of Dipanjan Chattopadhyay to vice president of product for core exchange, while Igor Polovinchik was also … Read the whole story

Ad-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosystem that enables advertisers to pull in audience segments from integrated data management … Read the whole story

Apparently, scale doesn't buy you confidence or control the way it used to. Scale doesn't deliver agility, and the lower TV rates that big … Read the whole story