Around the Net

P&G Announces Wide Review To Bring Transparency To 'Murky' Media

  • The Drum, Tuesday, January 31, 2017 9:15 AM

Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. It forms part of a four-point plan the business has put in place to exert greater control over the quality of its media strategy and ultimately create better advertising.

Read the whole story at The Drum »

Next story loading loading..