Real-Time Daily Editions for April 2017
Real-Time Daily - Friday, April 14, 2017
Report: AI Interfaces Are Disrupting Traditional Media Channels
What Counts As Programmatic Maturity In 2017?
Ad Tech Product And Partner News: Week Of April 10
Simulmedia Gets Oracle Cloud Data For TV Ad Targeting
Publishers Seek To Create Their Own Marketing Cloud
Simulmedia Licenses Oracle Cloud, Enables Linear TV Ad Deals Based On Purchase Data
Unclear Data Regulation Impacts Advertisers
Real-Time Daily - Thursday, April 13, 2017
Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution Riddle
NBCU Strikes Deal With Mobile Ad Tech Kargo
SpotX Integrates Third-Party, Proprietary Header Bidding Solutions
Programmatic Creative Agency Launches, Bills Itself As 'Bulk Store of Creative'
Traditional TV Still Rules -- Even Among Millennials
Burger King's Whopper Of A Voice-Activated Misfire
Real-Time Daily - Wednesday, April 12, 2017
Nearly 25M Jobs Will Be Lost To Automation By 2027
Virool Addresses Mobile Market With New Vertical Video Exchange
Low-Tech Or No-Tech Ways to Fight Ad Fraud
Snap To Launch Location-Based Ad Product
A Not-so-Funny Thing Happened On The Way To Programmatic Nirvana
Ad Execs Steer Clear Of Trump Brand Endorsements, And Endorsing Trump's Brand
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
Are Ad Blockers Trying To Turn Over A New Leaf?
Real-Time Daily - Tuesday, April 11, 2017
Programmatic Training Is Requirement For All Havas Employees
Digital Out-Of-Home Group Bows Programmatic Standards
Is Programmatic Self-Serve REALLY Self Service?
Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
Pandora Promotes Susan Panico To SVP, Strategic Solutions
Native Advertising And Fake News: Is There An Association?
Facebook Expands On Video Metrics In Page Insights
Is A Quarter Of Snapchat's Users Viewing Ads Enough?
Real-Time Daily - Monday, April 10, 2017
How To Reframe Identity
Serving 360, VR Ads Programmatically
Study: Early Adopters Of Native Ads Saw 20% Decline In Aggregate Budget Share
Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture
P&G's Marc Pritchard Buys Lots Of Advertising, And He's Not Happy With Digital
7 Things Omni-Channel Marketers Need To Get Right
Online News Publisher 'Quartz' Becomes Profitable
News Corp Taps Jesse Angelo As Chief Of Digital Advertising Solutions
'SNL' Parodies Pepsi Spot Featuring Kendall Jenner
Real-Time Daily - Friday, April 7, 2017
Google Takes A Step Forward With Marketing Mix Model Program
Adobe Adds Another Brand-Safety Vendor To Its Advertising Cloud
News Corp. Names Jesse Angelo To Lead Progammatic
Next Programmatic Phase Needs Checks, Balances Like Search Advertising
Is YouTube Cancelling Low-Viewed Videos? Almost
TV Group ATSG Issues Guidelines For Ad, Data Targeting
New Digital TV Services Continue To Spend More On TV Advertising
The Face Of Resistance Is A Kardashian? Who Knew?
Company Settles Probe Over Geotargeted Anti-Abortion Ads
Real-Time Daily - Thursday, April 6, 2017
Brand-Safety Problems Can't Be Solved With Tech Alone
Programmatic: We Aren't The Bad Guys
The Digital Ad Industry Is In A Reflectve Mode
Cox Enterprises Launches Unified Programmatic Platform
BPA Taps Leader Of Programmatic Ad Initiatives
News Corp. Boss Blasts Platforms On Real, Fake News
AR Has More Potential Than VR -- But Where Is It?
Real-Time Daily - Wednesday, April 5, 2017
Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing
Poor-Quality Ads Cost U.S. Marketers $7.4 Billion
Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'
Ad Tech Highlights, Week Of April 3
A Deep Look Into Google's Largest Quality Crisis
Upfront 2017: Where Is Your Data Coming From?
42% of Consumers Believe Brands and Agencies Are 'Fake News-ing' Them
Irony of Ad Viewability Metrics: Views Don't Always Equate With Engagement
IAB's Rothenberg Likes JP Morgan Chase's Tough Love Ad Tactic
Trump Signs Repeal Of Broadband Privacy Regulations
Real-Time Daily - Tuesday, April 4, 2017
What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
Videology Aims To Educate Industry On Video Header Bidding
Marketers Want More Testing And Less Debating Over Metrics
AOL Launches Programmatic TV Platform In Australia With MCN
Dentsu's IProspect Acquires Performance Agency Leapfrog Online
President Signs Broadband Privacy Reversal
Envisioning The Era Of Data-Driven Publishers
More Creative Executions Needed To Boost Ad Quality
Dentsu's iProspect Adds Landing Page Performance Marketing Capabilities With LeapFrog Acquisition
AOL + Yahoo = Oath
Nearly Half Of Ad Execs Don't Know Or Care About Using 'Fake News,' Big Brands Most Prone
Real-Time Daily - Monday, April 3, 2017
Brand Safety Issues At Google: 'Much Ado About Nothing'
New Targeting Feature Seeks To Identify All Devices Within A Household
In The Zone: Geography, Behavior And Cross-Channel Identity
Group M's Rob Norman: Programmatic Is Here To Stay, Stakeholders Should Collaborate To Improve It
Repeal Of Broadband Privacy Rules Sparks Backlash
Google Claims Its YouTube Ad Problem Is Small
Does Fake News Taint Adjacent Advertising?
Modi's Bologna: Advanced TV Not As Daunting As Many Think
YouTube Using AI To Weed Out Offensive Material
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