The back-to-school launch expands the retailer's push on national brands.

Early birds are winning the deals. Target, Kohl's and other retailers face a tough back-to-school curve.

As the retailer battles back from C-suite chaos, it hopes Ellie Kemper's comedic touch will win back bargain-hunting loyalists.

The furniture retailer hopes the social media push will help it attract higher-income shoppers.

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than expected.