SearchBlog
by Laurie Sullivan, Staff Writer
Bump Technologies, the mobile app that lets two people bump their phones together to exchange information, has been acquired by Google despite the $20 million infusion from well-funded firms like … Read the whole story
by Laurie Sullivan
Google has updated its Android Wallet app, allowing consumers to send money, store loyalty cards, save money through offers, and view commerce activities related … Read the whole story
by Laurie Sullivan
Israel-based Aimee Soft will introduce a predictive analytics and business intelligence platform it hopes will make marketers think differently about the behavior of consumers … Read the whole story
by Wendy Davis
Asserting it has failed, the Digital Advertising Alliance Wednesday said it will no longer participate in a privacy initiative spearheaded by the Internet standards … Read the whole story
by Mark Walsh
Nearly two-thirds of U.S. mobile users now go online using their phones, up from 31% in 2009. For marketers, the findings suggest the best … Read the whole story
by Mark Walsh
With a new service, Facebook Strategic Preferred Marketing Developer (sPMD) Spruce Media wants to help marketers go beyond just installs to driving more e-commerce … Read the whole story
by Gavin O'Malley
Since its official debut in 2011, Crowdtap has achieved solid traction with its "brand-to-fan" connector and influencer marketing strategy. With the help of partners … Read the whole story
by Wayne Friedman
Word-of-mouth marketing -- as well as TV advertising -- continues to score improving and high marks. Some 84% of global consumers say recommendations from … Read the whole story
by Laurie Petersen
It's beginning to look a lot like a slow retail holiday season, and the unusually compact calendar combined with a downshift in consumer shopping … Read the whole story
COMMENTARY
by Samantha Skey
The opportunity for media to engage the female masses lies in enabling women to feel their impact on others. Women are far more active … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
B2B commerce is going mobile. For as long as I can recall, I've been hearing from numerous businesses that mobile wouldn't impact them since … Read the whole story
COMMENTARY
by Michael Hemsey
Leveraging the data-gathering power of your loyalty program technology is essential for understanding customers' preferences in order to provide members with the most relevant … Read the whole story
COMMENTARY
by Elizabeth Harz
More than 21 million students are reporting and returning to college campuses across the country this Fall, spending more than $30 billion on back-to-campus … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The idea of how consumers use mobile devices to find things during the shopping process continues to be somewhat intriguing. One recent study I … Read the whole story