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Bump Technologies, the mobile app that lets two people bump their phones together to exchange information, has been acquired by Google despite the $20 million infusion from well-funded firms like … Read the whole story
Google has updated its Android Wallet app, allowing consumers to send money, store loyalty cards, save money through offers, and view commerce activities related … Read the whole story
Israel-based Aimee Soft will introduce a predictive analytics and business intelligence platform it hopes will make marketers think differently about the behavior of consumers … Read the whole story
Asserting it has failed, the Digital Advertising Alliance Wednesday said it will no longer participate in a privacy initiative spearheaded by the Internet standards … Read the whole story
Nearly two-thirds of U.S. mobile users now go online using their phones, up from 31% in 2009. For marketers, the findings suggest the best … Read the whole story
With a new service, Facebook Strategic Preferred Marketing Developer (sPMD) Spruce Media wants to help marketers go beyond just installs to driving more e-commerce … Read the whole story
Since its official debut in 2011, Crowdtap has achieved solid traction with its "brand-to-fan" connector and influencer marketing strategy. With the help of partners … Read the whole story
Word-of-mouth marketing -- as well as TV advertising -- continues to score improving and high marks. Some 84% of global consumers say recommendations from … Read the whole story
It's beginning to look a lot like a slow retail holiday season, and the unusually compact calendar combined with a downshift in consumer shopping … Read the whole story
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The opportunity for media to engage the female masses lies in enabling women to feel their impact on others. Women are far more active … Read the whole story
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B2B commerce is going mobile. For as long as I can recall, I've been hearing from numerous businesses that mobile wouldn't impact them since … Read the whole story
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Leveraging the data-gathering power of your loyalty program technology is essential for understanding customers' preferences in order to provide members with the most relevant … Read the whole story
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More than 21 million students are reporting and returning to college campuses across the country this Fall, spending more than $30 billion on back-to-campus … Read the whole story
COMMENTARYThe idea of how consumers use mobile devices to find things during the shopping process continues to be somewhat intriguing. One recent study I … Read the whole story
