SearchBlog
by Laurie Sullivan, Staff Writer
Transparency remains top of mind for Google. New rules coming to Google AdWords or AdWords Express in November will require agencies, as well as third-party companies and search experts who … Read the whole story
by Laurie Sullivan
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013, per … Read the whole story
COMMENTARY
by Winston Burton
The pharmaceutical industry is one of the most highly regulated industries in the world. Trying to get products approved by the U.S. Food & … Read the whole story
by Laurie Sullivan
YouTube stars are helping Lionsgate bring "The Hunger Games" to life through the fictional world of Panem. Using Google's Art, Copy & Code project, … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people … Read the whole story
by Mark Walsh
Under pressure from activist investor Starboard Value LP, Yahoo CEO Marissa Mayer is expected to offer new details on her turnaround plan during the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Shoppers are about to start receiving highly targeted ads directly from brands while in stores, near where specific products are sold. This programmatic ad … Read the whole story
by Gavin O'Malley
Keeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
When it comes to real-time marketing, one thing advertisers often rely on are trends. But trends are fickle things: sometimes they are slow to … Read the whole story
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by Erik Sass
Brandnew, a native advertising platform that specializes in delivering messages through social media influencers on image-focused sites like Instagram and Pinterest, has unveiled its … Read the whole story
by Tyler Loechner
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
by Joe Mandese
On the heels of its $98 million deal with WPP Group to acquire one of its chief TV set-top data-based ratings rivals Kantar Media, … Read the whole story
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by Mark Walsh
Building a stand-alone app based on its "Goings on About Town" section seems like a natural step for The New Yorker. The long-standing feature … Read the whole story