SearchBlog
Transparency remains top of mind for Google. New rules coming to Google AdWords or AdWords Express in November will require agencies, as well as third-party companies and search experts who … Read the whole story
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013, per … Read the whole story
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The pharmaceutical industry is one of the most highly regulated industries in the world. Trying to get products approved by the U.S. Food & … Read the whole story
YouTube stars are helping Lionsgate bring "The Hunger Games" to life through the fictional world of Panem. Using Google's Art, Copy & Code project, … Read the whole story
- COMMENTARY
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people … Read the whole story
Under pressure from activist investor Starboard Value LP, Yahoo CEO Marissa Mayer is expected to offer new details on her turnaround plan during the … Read the whole story
COMMENTARYShoppers are about to start receiving highly targeted ads directly from brands while in stores, near where specific products are sold. This programmatic ad … Read the whole story
Keeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of … Read the whole story
COMMENTARYWhen it comes to real-time marketing, one thing advertisers often rely on are trends. But trends are fickle things: sometimes they are slow to … Read the whole story
Brandnew, a native advertising platform that specializes in delivering messages through social media influencers on image-focused sites like Instagram and Pinterest, has unveiled its … Read the whole story
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
On the heels of its $98 million deal with WPP Group to acquire one of its chief TV set-top data-based ratings rivals Kantar Media, … Read the whole story
Building a stand-alone app based on its "Goings on About Town" section seems like a natural step for The New Yorker. The long-standing feature … Read the whole story
