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Adding descriptions or text to images in social sites like Pinterest provides detail, allowing a brand's data feed to more closely match the intent of the consumer. In Pinterest, Rich … Read the whole story
With the collapsed Omnicom merger in May behind it, Publicis Groupe has reinvested in its advertising businesses -- making more than a dozen acquisitions … Read the whole story
Forrester Research is forecasting a $10 billion jump in online spending this holiday season, estimating that e-commerce sales in the U.S. will reach $89 … Read the whole story
Digital ad tech company AppNexus on Friday announced it has completed its acquisition of Open AdStream (OAS), an ad serving technology. Specific terms of … Read the whole story
Television political advertising spending among key federal and gubernatorial races this season is roughly the same as in the midterm election season four years … Read the whole story
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story
Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex agreed to come together to adopt "programmatic direct" as their trading … Read the whole story
Discovery made its first appearance in the top 10 brands on the Digital Engagement Index thanks to the #SkyscraperLive special where daredevil Nik Wallenda … Read the whole story
Leading ad industry associations this morning announced that former DMA chief Linda Woolley has been named president and CEO of TAG, a new joint-industry … Read the whole story
The study, commissioned for marketing solutions firm Yes Lifestyle Marketing, finds that for two-thirds of marketing executives at large companies say their organizations are … Read the whole story
Iponweb, a UK-based real-time tech company that powers a large portion of the ad tech market in Europe and Japan, on Monday announced the … Read the whole story
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The more a consumer gets targeted by one message on television, the more that consumer loses respect for the brand and the message. The … Read the whole story
Bouncing back from its inability to close a deal with Omnicom earlier this year to bulk up for a counter-offensive against the Google/Facebook et … Read the whole story
- COMMENTARY
For almost a quarter of a century we've advocated the wisdom of David B. Wolfe author of "Serving the Ageless Market, Ageless Marketing, Firms … Read the whole story
- COMMENTARY
Everybody wants to make a viral video. Some content publishers have their eyes on the marketing dollars a viral video promises, which can rise … Read the whole story
- COMMENTARY
Tomorrow is Election Day, and if you've been following the polls and listening to the pundits, you're keenly aware of the increasing impact minorities … Read the whole story
COMMENTARYApps are fun. Or at least they better be if they expect users to remember they are there in those moments when we take … Read the whole story
