SearchBlog
by Laurie Sullivan, Staff Writer
Marketers have a love/hate relationship with Facebook. Some search marketers say the social media site doesn't provide the return on investment, while others can't live without it. Numbers released
this … Read the whole story
by Laurie Sullivan
Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Sometimes the best way to grow your audience is to realize they hate you -- and show through your branding that you're exactly the … Read the whole story
by Laurie Sullivan
Microsoft announced Friday the acquisition of Revolution Analytics,which builds on and contributes to the R programming language for statistical computing and predictive analytics. This … Read the whole story
COMMENTARY
by Kipp Jarecke-Cheng, Columnist
Nearly 16 years ago, when I was covering ad-tech for an advertising trade publication, I interviewed my 7-year-old niece, Micaela, for an article about … Read the whole story
by Wendy Davis
The International Anti-Counterfeiting Coalition this week asked a federal judge to deny Google's request for an injunction that would prohibit Mississippi Attorney General Jim … Read the whole story
COMMENTARY
by Robyn Hannah
I'm a die-hard Virgin America fan. I feel relegated to travel only to places where they fly. (It's basically just the edges of the … Read the whole story
by Erik Sass
Advertisers trying to chase consumers across multiple devices got a little help Thursday with the launch of a new cross-device ad retargeting service by … Read the whole story
by Tanya Gazdik
"Given all the factors that can impact people's willingness to travel, especially overseas, travel marketers need to recognize that their customers will be harder … Read the whole story
by Erik Sass
Microsoft held onto its #1 spot, increasing digital engagement by 46% as more fans flocked to content about the HoloLens. Read the whole story
by Tyler Loechner
Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up … Read the whole story
by Gavin O'Malley
Ahead of the big game on February 1, Facebook is doing everything possible to suck up Super Bowl ad dollars. Outnumbering the 115 million … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's common knowledge that Pinterest users are mostly women, and it's conventional wisdom that the social network "needs" to get more male users. "The … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Snapchat is the latest, and maybe the most surprising, to announce it will begin what might be called Snapchat Discover, a new publishing stream. … Read the whole story