SearchBlog
by Laurie Sullivan, Staff Writer
One hospitality brand described behavioral changes based on more consumers using their mobile phone to search for goods and services. The brand marketer said phone calls continue to rise -- … Read the whole story
by Laurie Sullivan
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
by Laurie Sullivan
Search that contains an image continues to attract brands running ads on networks like Google, Bing and Facebook. Google Shopping Ads rose 37% in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Mobile data and cross-platform analytics firm PlaceIQ is launching a major international expansion with a new division covering Europe, the Middle East, and Africa, … Read the whole story
by Laurie Sullivan
Google took wireless into its own hands Wednesday, with the help from partners Sprint and T-Mobile, launching a service allowing customers to pay only … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobilegeddon has struck -- and considering that one in five of the UK's top brands were outed earlier this month for not being mobile-friendly, … Read the whole story
by Laurie Sullivan
Yahoo released native video and video-app install ads on Wednesday, days before NewFront 2015 takes place next week in New York. The video ad … Read the whole story
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by Katy Bachman
Google spent $5.47 million on lobbying in the first quarter -- more than all tech and telecom companies. That's up 45 percent over the … Read the whole story
by Joe Mandese
While the Interactive Advertising Bureau and PwC still don't break programmatic out as a share of total digital ad spending, the release of 2014 … Read the whole story
by Erik Sass
Duracell ascended up the leaderboard with an impressive 2,679% increase in digital engagement. Their latest ad featured world-class free climber, Kevin Jorgeson. Read the whole story