Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google will roll out a sitewide algorithm update it calls the "helpful content update" intended to devalue content written for search engines. In other words, it's looking and prefers content … Read the whole story
by Laurie Sullivan
Google on Thursday introduced CTV features in Display & Video 360, with features including audience guarantees based on Nielsen Digital Ad Ratings and expanded … Read the whole story
by Laurie Sullivan
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that … Read the whole story
by Joe Mandese
Only 3% of local ad buyers currently use Amazon vs. 36% who use Google and 58% who use Facebook, according to a survey conducted … Read the whole story
by Colin Kirkland
As TikTok continues to grow in popularity, the company is attempting to make it easier for brands to advertise on the platform by testing … Read the whole story
by Ray Schultz
The new offering allows brands to send personalized emails based on behavioral data. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Pew research informs us that Black, Hispanic and lower-income households are significantly less likely to have fixed broadband in their homes. Read the whole story
COMMENTARY
by Corinne Casagrande
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+, it can be downright scary. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
New research from Gartner says retail marketing budgets are rising, but still short of pre-pandemic levels. Read the whole story
by Todd Wasserman
In a recent study by The Org, 80% of millennials said that their work life would be better if companies were more transparent. Read the whole story
COMMENTARY
by Joe Mandese
What's remarkable is that the advance of disruptive technologies -- everything from mobile ad blockers to Apple's ATT -- hasn't slowed it down. Read the whole story