Google will roll out a sitewide algorithm update it calls the "helpful content update" intended to devalue content written for search engines. In other words, it's looking and prefers content … Read the whole story
Google on Thursday introduced CTV features in Display & Video 360, with features including audience guarantees based on Nielsen Digital Ad Ratings and expanded … Read the whole story
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that … Read the whole story
Only 3% of local ad buyers currently use Amazon vs. 36% who use Google and 58% who use Facebook, according to a survey conducted … Read the whole story
As TikTok continues to grow in popularity, the company is attempting to make it easier for brands to advertise on the platform by testing … Read the whole story
The new offering allows brands to send personalized emails based on behavioral data. Read the whole story
Pew research informs us that Black, Hispanic and lower-income households are significantly less likely to have fixed broadband in their homes. Read the whole story
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+, it can be downright scary. Read the whole story
New research from Gartner says retail marketing budgets are rising, but still short of pre-pandemic levels. Read the whole story
In a recent study by The Org, 80% of millennials said that their work life would be better if companies were more transparent. Read the whole story
What's remarkable is that the advance of disruptive technologies -- everything from mobile ad blockers to Apple's ATT -- hasn't slowed it down. Read the whole story