Performance Marketing Insider
The DOJ is preparing a lawsuit against Google based on its advertising practices. The company changed its practices in Europe. Does it have options in the U.S.? Read the whole story
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a growth marketing agency with a focus on social platforms. The acquisition expands Tinuiti's … Read the whole story
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platform with a direct deal with Hulu through Disney ad sales promoting a … Read the whole story
The star of Apple TV+'s famed Ted Lasso series highlights privacy features of the iPhone with a short comedy spot debuting today, just days … Read the whole story
The revised index is based on an expanded dataset, including more granular digital data from a pool of the 12 largest media-buying agencies comprising … Read the whole story
Advertisers and agencies see the highest match rates from DCRs that they control, at an average of 52%. Read the whole story
Users can create combinations with the Oreo Xbox Special Edition cookies, thereby earning prizes on its official site. Read the whole story
It's not just the data mining, machine learning and automation powered by its proprietary tech platform Alli that differentiates PMG, but its account teams' … Read the whole story
- COMMENTARY
Generation with digital in its DNA has influenced widespread shifts in the way people consume media, process information, leverage technology, shop. Read the whole story
As people rein in clothing purchases, analysts at JP Morgan and Baird see rougher seas ahead. Read the whole story
