- Report Finds Ad Fraud Approaching One-Fifth Of User Traffic
Research Intelligencer, Joe Mandese - Wednesday, July 10, 2019
Invalid or fraudulent user traffic now accounts for 18% of all us ...
- Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 24, 2019
Facebook and Google reportedly stopped the FEC's efforts to regulate digital politic ...
- A Proposal To Change TV's Upfront For The Better
MediaDailyNews, Ed Papazian - Tuesday, June 18, 2019
Is there a way for brands to break free of the restricti ...
- A Proposal To Change TV's Upfront For The Better
Research Intelligencer, Ed Papazian - Tuesday, June 18, 2019
Can brands break free of the restrictive effects of corporate upfront time-buyin ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?
TV Watch, Wayne Friedman - Tuesday, June 18, 2019
Some 15% of advertisers are now including addressable TV regularly in the ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
MediaDailyNews, Joe Mandese - Monday, June 17, 2019
Duration-weighted impressions could be the most significant change in the underlying curren ...
- Mary Meeker's Annual Internet Trends Report And What Search Marketers Should Know
Performance Marketing Insider, Laurie Sullivan - Thursday, June 13, 2019
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowi ...
- Agencies Notify Stations They Will Switch To New Startup For Processing TV Buys, Effective July 1
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2019
Several of the biggest media-buying agencies are notifying local broadcasters that th ...
- Electioneering Law Will Curb Political Ads, Newspapers Say
Digital News Daily, Wendy Davis - Tuesday, June 4, 2019
"Google has already ceased running Maryland political ads," the "Washington Post" a ...
- Programmatic Becomes The Dominant Source Of Digital Political Media Buys
RTBlog, Joe Mandese - Monday, June 3, 2019
In what appears to be a political media-buying first, the majority ...
- Will Amazon Buy Kenshoo Or Marin Software Following Sizmek Acquisition?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 3, 2019
Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform h ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertisi ...
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
Performance Marketing Insider, Laurie Sullivan - Thursday, April 25, 2019
It appears that internet utilities will take search into the future, wheth ...
- Maryland Seeks To Reinstate Law Requiring Online Newspapers To Disclose Political Ads
Digital News Daily, Wendy Davis - Monday, April 15, 2019
Maryland's new law imposes only "modest" burdens on newspapers, the Attorney Gener ...
- Snapchat Growth Downgraded: Will Lose Users, Share Of Social Media
Research Intelligencer, Joe Mandese - Wednesday, April 10, 2019
eMarketer's digital media statsmasters have lowered their user growth estimates for Snapcha ...
- Sell Side Of OTT Ads Should Not Differ From Linear TV
Television News Daily, Alex Rosen - Tuesday, April 9, 2019
With linear TV still leading the pack, advertisers now see connected ...
- Finding A Solution: Universal IDs Vs. Proprietary IDs
MediaDailyNews, Beth Frutkin - Friday, April 5, 2019
With the rise of OTT and cross-platform buys, and programmatic video becomi ...
- Programmatic Overtakes Direct, But In-App Still Needs Work
London Blog, Sean Hargrave - Tuesday, April 2, 2019
Programmatic is now more reliable than direct for viewability, the latest resear ...
- VideoAmp Inks Deals With OTT Platforms, Programmers Ahead Of Upfronts
Digital News Daily, Alex Weprin - Wednesday, March 27, 2019
The company says A+E Networks, AMC Networks, Sony Crackle, and Tubi ...
- Addressable TV Spending Growing To $3.4 Billion in 2020
Television News Daily, Wayne Friedman - Tuesday, March 26, 2019
Total addressable TV viewing is projected to rise 25% by 2022 fr ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
In a move that is expected to make it easier for advertiser ...
- Forecast: U.S. Advertising To See 7.6% Uptick In 2019
Television News Daily, Wayne Friedman - Monday, March 4, 2019
Looking over a two-year period, January 2019 national TV revenues were ...
- Firm Combines Email Services With Social Media And Digital Ad Buying
Digital News Daily, Ray Schultz - Monday, March 4, 2019
DigDev allows brands to use the same profiles they apply to ema ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and tra ...
- Maryland Seeks To Lift Block On Online Electioneering Law
Digital News Daily, Wendy Davis - Monday, February 4, 2019
Maryland officials plan to ask a federal appellate court to reinstate ...
- EDO Taps Grunther To Lead Media Analytics Business
Digital News Daily, Alex Weprin - Monday, January 28, 2019
EDO uses its software to analyze every advertising spot on television, fr ...
- WideOrbit, Mediaocean Strike Deal To Increase Automated TV Buying
Television News Daily, Wayne Friedman - Wednesday, January 23, 2019
Mediaocean's Spectra and Prisma platforms are used by major ad-buying agencies ...
- Judge Blocks Maryland Online Disclosure Law For Political Ads
Digital News Daily, Wendy Davis - Tuesday, January 8, 2019
Siding with "The Washington Post," "Baltimore Sun" and other Maryland-area newspapers, ...
- The Trade Desk Grows On Programmatic, Mobile, Connected TV
Digital News Daily, Laurie Sullivan - Friday, November 9, 2018
Marketers seem to want an algorithm-fueled programmatic ad-buying platform -- and ...
- Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Digital News Daily, Laurie Sullivan - Friday, November 2, 2018
Google Ads added a new category for tv under the "performance ...