- Vizio Launches Direct-To-Purchase, Smart TV Advertising Business
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
With the new service, advertisers can buy TV inventory across Vizio's SmartCa ...
- Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
Eight months before the start of the Toyko Summer Olympics, NBCUniversal sa ...
- Court Upholds Block On Maryland Political Ad Disclosure Law
Digital News Daily, Wendy Davis - Monday, December 9, 2019
Maryland's "Online Electioneering and Transparency Act," which requires online news sites ...
- CBS Joins OpenAP
Digital News Daily, Karlene Lukovitz - Monday, December 9, 2019
With the addition of CBS's TV and digital inventories, following the ViacomC ...
- What's Red & Blue And A Toss-Up All Over: Bloomberg's Political Media Spending
Marketing Politics Weekly, Joe Mandese - Monday, December 2, 2019
Mike Bloomberg's initial flight of paid political advertising buys backing his Presidenti ...
- Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them Disparately
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
Three-quarters of ad execs would like to plan their TV and digit ...
- Fox Sports: 80% Of Super Bowl Spots Sold, At Record Prices
Digital News Daily, Karlene Lukovitz - Friday, November 15, 2019
One fewer ad break per quarter than in past games is drivi ...
- National TV Ad Spend Up Per Week, Broadcast's Premiere Week Down 10%
Television News Daily, Wayne Friedman - Friday, November 8, 2019
The decline in prime-time broadcast TV ad revenue is due to few ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising Buys
MAD London, Nick Morley - Wednesday, November 6, 2019
The race is on to beat fraud and improve viewability when spendi ...
- Nexstar TV Stations Move To Impression-Based Model For Selling Ads
Television News Daily, Wayne Friedman - Monday, October 28, 2019
Nexstar Media Group's broadcasting unit will move to a cost-per-impression model fr ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2019
Programmatic video ad spending is expected to reach $29.2 billion this yea ...
- Local Ad Agencies Using Video Across Platforms
Video Insider, Karlene Lukovitz - Tuesday, October 22, 2019
Digital audio ads are also common components of the local media m ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.
Digital News Daily, Laurie Sullivan - Thursday, October 17, 2019
Advertisers now have the option to native ads from Verizon Media ...
- DAX And Urban One Ink Radio, Programmatic Deal
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
Digital audio advertising company DAX announced a long-term exclusive sales partnership wi ...
- FreeWheel Joins Anti-Competitive Complaints Against Google
Digital News Daily, Karlene Lukovitz - Wednesday, October 2, 2019
FreeWheel reportedly asserted to a congressional task force that Google is usi ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming Video
Digital News Daily, Karlene Lukovitz - Monday, September 16, 2019
Traditional media still dominate spend, but various digital channels are seeing increase ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media
Research Intelligencer, Joe Mandese - Monday, September 16, 2019
Most big marketers continue to pay significantly higher rates of commission ...
- Comcast Spotlight Launches TV Ad Planner For Small Businesses
Television News Daily, Wayne Friedman - Friday, September 13, 2019
The new self-service portal will allow small businesses to create a ...
- Topgolf Proposes Customers 'Go Out Swinging'
Marketing Daily, Tanya Gazdik - Tuesday, September 10, 2019
The campaign will run year-round and is Topgolf's first major, ongoing brandi ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental Techniques
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 9, 2019
Google announced a Healthcare and medicine policy to prohibit advertising for unproven or experiment ...
- Did The UK Just Crack Viewability?
London Blog, Sean Hargrave - Wednesday, September 4, 2019
The UK just hit 70% in viewability for the first time ...
- Google Accused Of 'Cookie Matching,' Common Industry Practice
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2019
Google has been accused of using a tracker containing web-browsing information, locati ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something Big
Video Insider, Karlene Lukovitz - Tuesday, September 3, 2019
It's the first original content from the Walmart-owned ad-supported streamer, which ...
- Platform-Driven TV Advertising Is Mainstreaming, Finally
Media Insider, Dave Morgan - Thursday, August 29, 2019
Among signs of mainstreaming: Virtually every TV network, major media agency a ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto Data
Television News Daily, Wayne Friedman - Wednesday, August 28, 2019
Hudson MX's platform has been used to make $2 billion in loc ...
- Understanding Streamers Vs. Non-Streamers Critical To Local Ad Buys
Advanced TV Insider, Karlene Lukovitz - Friday, August 23, 2019
When it comes to local media buys, the complexity, along with t ...
- Twitter To Launch Video Ad Unit To Improve View Rates, Recall
Digital News Daily, Gavin O'Malley - Monday, August 19, 2019
Twitter is expected to launch a new video ad unit that charg ...
- Report: 'Problematic' Ads Fund $235 Million On Disinformation Sites
MediaDailyNews, Joe Mandese - Sunday, August 18, 2019
Advertisers are wittingly or unwittingly spending more than $235 million on mo ...
- YouTube Rolls Out CPM-Based Masthead Buys
Digital News Daily, Karlene Lukovitz - Wednesday, July 31, 2019
In addition to cost-per-day buys reaching all YouTube homepage visitors, the n ...
- Google's Political Ad Transparency Data Reportedly Fraught With Errors
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2019
Google doesn't always record political ads bought with its advertising tools, a ...