- Report: Brian Lesser Out As Xandr Chief
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
Brian Lesser is out as CEO of AT&T's Xandr advanced advertising divisio ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live Event
Television News Daily, Wayne Friedman - Monday, March 9, 2020
As some TV networks and businesses abandon live upfront events, A+E ...
- New Gamut Platform Manages Local OTT Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 3, 2020
The Cox-owned solution now enables planning through real-time measurement of campaigns, includi ...
- Coronavirus Fears On TV Front: Possible Ad Schedule Cancellations
TV Watch, Wayne Friedman - Tuesday, March 3, 2020
As more reports of coronavirus arise, the TV and retail industries cou ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies Too
RTBlog, Joe Mandese - Monday, March 2, 2020
There were some important indicators disclosed as part of The Trade Desk ...
- Ad Execs Increasingly Using Mobile Audio In Lieu Of AM/FM Radio Buys
MediaDailyNews, Joe Mandese - Thursday, February 27, 2020
Nearly half of ad execs say they are using mobile audio advertisi ...
- Political Email Dumpster: Messages Are Landing in Gmail Promo Tab, Report Alleges
Email Insider, Ray Schultz - Wednesday, February 26, 2020
Is Gmail throttling political emails? A new report from The Markup clai ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers ...
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Ascential PLC, a B2B media holding company best known for operating t ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad Execs
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
In a rare use of consumer media to reach a highly target ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
Television News Daily, Scott N. Brown - Tuesday, February 18, 2020
The industry can now capitalize on consumers' desire to be more connecte ...
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
Research Intelligencer, Joe Mandese - Monday, February 17, 2020
A new report from cybersecurity firm CHEQ and the University of Baltimo ...
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Television News Daily, Wayne Friedman - Tuesday, February 11, 2020
Although early-season NBA TV ratings have been mediocre at best, TNT h ...
- Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud
Advanced TV Insider, Karlene Lukovitz - Friday, February 7, 2020
Ad fraud in the CTV environment has grown along with ad spen ...
- Data Privacy Laws Cited As Biggest 2020 Digital Media Challenge
Research Intelligencer, - Wednesday, February 5, 2020
The enactment of the California Consumer Privacy Act (CCPA) at the beginni ...
- Scripps, Fox, Graham Join TIP Automated Ad-Buying Initiative
Digital News Daily, Karlene Lukovitz - Friday, January 31, 2020
The TV Interface Practices Initiative, formed to enable automation of local broadca ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio a ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertise ...
- Amazon's Next Frontier: Selling OTT Ads Outside Of Fire TV
Advanced TV Insider, Karlene Lukovitz - Friday, January 10, 2020
Not satisfied with its leaps in digital advertising revenue, it appears th ...
- Platform-Driven TV Advertising Is Mainstreaming, Finally
Media Insider, Dave Morgan - Thursday, January 9, 2020
Among signs of mainstreaming: Virtually every TV network, major media agency a ...
- Bloomberg, Trump In $20-Million-Plus Super Bowl Facedown
Television News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
Both have purchased 60 seconds' worth of ad time at about $ ...
- NBCU To Enable TV, Digital Ad Buys In Single Platform
Digital News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
NBCUniversal will soon be able to offer ad buys that span line ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them
Television News Daily, Shereta Williams - Wednesday, January 8, 2020
Key political advertising issues and trends include local broadcast TV's effectiveness, t ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV Capabilities
Digital News Daily, Karlene Lukovitz - Thursday, January 2, 2020
Adding 4Info's ability to match multiple TV devices to individual households ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku Intensifies
Video Insider, Karlene Lukovitz - Tuesday, December 17, 2019
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmat ...
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV Buys
Digital News Daily, Karlene Lukovitz - Thursday, December 12, 2019
Partners say the solution's unified view across the two types of inventori ...
- Vizio Launches Direct-To-Purchase, Smart TV Advertising Business
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
With the new service, advertisers can buy TV inventory across Vizio's SmartCa ...
- Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
Eight months before the start of the Toyko Summer Olympics, NBCUniversal sa ...