- ANA Calls On TV Industry To Permanently Delay Upfronts, Shift To Calendar-Year Deals
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2020
A day after calling for "sweeping changes" to transform the ad industry ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The move turns TV, which has been an awareness channel, into ...
- Cable News Ad Prices Stable Amid Pandemic, Viewership Soars
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The growth of COVID-19 TV news content has come with higher overa ...
- Heeding ANA Call To Reform TV Buying
Media Insider, Dave Morgan - Thursday, May 28, 2020
One change ANA suggests: that the "upfront shift from a broadcast ye ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
Looking to make marketers' OTT ad deals more complementary with their line ...
- Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
MediaDailyNews, Joe Mandese - Thursday, May 21, 2020
Ad demand fell 35% year-over-year in April, marking its lowest point sin ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local ...
- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assumi ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront seri ...
- Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's Upfront
Research Intelligencer, Joe Mandese - Wednesday, May 13, 2020
Half of ad execs don't expect anyone to buy more than o ...
- Broadcast Scatter Pricing Sinks To Near Parity With Some Upfront Deals
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBC was down 13% in April from its Q1 average to $94,0 ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, T ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
MediaDailyNews, David Cohen, Randall Rothenberg - Friday, May 8, 2020
TV couldn't be better. It has become our perfect pandemic partner. It ...
- Roku Boosts DSP Operations, Launches OneView Platform
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
Roku says its OneView platform will leverage TV identity data to mana ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off a ...
- NBCU Issues Official Virtual Presentation Invite To Ad Industry
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
The network -- the first to schedule a virtual advertising update presentati ...
- Advertisers Don't Need The Upfront Anymore
Research Intelligencer, Steve Sternberg - Monday, April 27, 2020
Even before the COVID-19 pandemic tossed any idea of a normal fa ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Gro ...
- Pre- And During Pandemic, CTV/Streaming Taking Bigger Role In 2020 Ad Plans
Advanced TV Insider, Karlene Lukovitz - Friday, April 17, 2020
Even before COVID-19 caused shelter at home, 13% to 14% of marketi ...
- Study: Most Publishers Expect Revenue Decrease In 2020
Publishers Daily, Sara Guaglione - Thursday, April 16, 2020
Some 88% of news publishers surveyed said ad buyers had asked ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Ten Big Brands On Board For NBCU's Peacock Launch This Week
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Peacock, which rolls out this week, will be part of NBCU's O ...
- Ad Market Holds Steady In February, The Last 'Normal' Month For A While
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
Call it the calm before the advertising cuts storm, but the mo ...
- Travel Ad Spend Cut Dramatically In Wake Of Pandemic
Digital News Daily, Gavin O'Malley - Monday, March 16, 2020
Year-over-year, travel investment in the first two weeks of March is do ...
- Networks Could Lose Millions In Sports Advertising, With Big Hits To NBA, NHL, NCAA
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
Around $700 million in advertising deals would be lost to ESPN, AB ...
- Report: Brian Lesser Out As Xandr Chief
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
Brian Lesser is out as CEO of AT&T's Xandr advanced advertising divisio ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live Event
Television News Daily, Wayne Friedman - Monday, March 9, 2020
As some TV networks and businesses abandon live upfront events, A+E ...
- New Gamut Platform Manages Local OTT Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 3, 2020
The Cox-owned solution now enables planning through real-time measurement of campaigns, includi ...
- Coronavirus Fears On TV Front: Possible Ad Schedule Cancellations
TV Watch, Wayne Friedman - Tuesday, March 3, 2020
As more reports of coronavirus arise, the TV and retail industries cou ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies Too
RTBlog, Joe Mandese - Monday, March 2, 2020
There were some important indicators disclosed as part of The Trade Desk ...