- Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News Tops
Television News Daily, Wayne Friedman - Wednesday, September 2, 2020
Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-Apri ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote i ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?
Television News Daily, Wayne Friedman - Friday, August 28, 2020
TV networks are slowly announcing start dates for big prime-time shows, whi ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
The campaign is intended to convey an old-time quality to drive ratin ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as we ...
- MSNBC Tops DNC Virtual Event For Day 2, Biden, Trump Ramp Up National TV Buys
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
Day Two of the virtual DNC event posted 19.2 million TV viewe ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr Chief
Digital News Daily, Karlene Lukovitz - Tuesday, August 18, 2020
As CEO North America at GroupM, McDonald will report to Global C ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Hulu will provide businesses with access to creative partners who can crea ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announc ...
- TV Paid Ads More Important In No-Rally Presidential Election Year
TV Watch, Wayne Friedman - Wednesday, August 5, 2020
TV and digital media ad dollars will need to go a lo ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This Fall
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
CBS will launch the connected digital video ad platform this fall f ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
Video Insider, Karlene Lukovitz - Tuesday, July 28, 2020
All OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- NBC Prime-Time Upfront Hit With Protest Preemptions
TVBlog, Adam Buckman - Thursday, July 16, 2020
A handful of large TV station groups have decided that their N ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'
MediaDailyNews, Joe Mandese - Monday, July 13, 2020
Mediaocean, the leading processor of media buys and bill-paying on Madison Avenu ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform c ...
- NBCU Announces Leadership Team To Run NBCU, Sky Global Advertising & Partnerships
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
Global ad and partnership media deals for NBCU and Sky will ...
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad Platform
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
In an effort to streamline all its linear, streaming, and digital ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
At a time when many on both the supply and demand si ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to tot ...
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In July
Television News Daily, Wayne Friedman - Wednesday, June 17, 2020
The reunion-themed upfront event will feature "30 Rock" characters offering up stori ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address o ...
- TV Marketers Long Desired A Calendar-Year Upfront, Recommended By ANA In COVID-Related Push
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
The ANA says overall changes in the timing of upfront marketing a ...
- ANA Calls On TV Industry To Permanently Delay Upfronts, Shift To Calendar-Year Deals
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2020
A day after calling for "sweeping changes" to transform the ad industry ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The move turns TV, which has been an awareness channel, into ...
- Cable News Ad Prices Stable Amid Pandemic, Viewership Soars
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The growth of COVID-19 TV news content has come with higher overa ...