- The Trade Desk Grows On Programmatic, Mobile, Connected TV
Digital News Daily, Laurie Sullivan - Friday, November 9, 2018
Marketers seem to want an algorithm-fueled programmatic ad-buying platform -- and ...
- Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Digital News Daily, Laurie Sullivan - Friday, November 2, 2018
Google Ads added a new category for tv under the "performance ...
- NYU, Borrell Separately Analyze Political Media Spend Of Specific Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 16, 2018
Two different studies analyzed two sets of political ad data. The numbe ...
- The Perception And Reality Of Multicultural TV Ad Bias
TVBlog, Joe Mandese - Friday, October 12, 2018
New academic research published in the "Journal of Advertising Research" is bou ...
- A Lesson Plan For Programmatic Advertising Careers
MediaDailyNews, Steve Monti - Monday, October 8, 2018
More hands-on instruction for industry professionals will have an impact on h ...
- Bing Announces Changes To Its Political Ad Policy
Performance Marketing Insider, Laurie Sullivan - Monday, October 8, 2018
Bing plans to disallow U.S. and ballot measure ads. The changes wi ...
- Google Puts Shopping Ads On Sale In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 2, 2018
Baird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with anoth ...
- Feds Probe Agencies Over Media Transparency
MAD, Larissa Faw - Thursday, September 27, 2018
The investigation is looking at nontransparent ad-buying practices, including agencies receiving rebat ...
- TV Stations' Consortium Launches Programmatic TV Ad Effort
Television News Daily, Wayne Friedman - Wednesday, September 26, 2018
Stations signing on through PremiumMedia360 are now using the TIP standards ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TV
Digital News Daily, Alex Weprin - Friday, September 21, 2018
The company claims that TotalTV can "reach de-duplicated strategic audiences among mo ...
- Sling TV Signs With Nielsen
Television News Daily, Wayne Friedman - Thursday, September 20, 2018
Sling will be measured by Nielsen's Digital Ad Ratings for measuring target ...
- Sinclair Hires Jeff Carroll, Former NBCU Marketing Executive
Television News Daily, Wayne Friedman - Tuesday, September 18, 2018
Carroll will work on what the company says is the goal ...
- Video Platform SpotX Claims Total Anti-Fraud Compliance
Television News Daily, Wayne Friedman - Monday, September 17, 2018
When an ads.txt file is present, all bid requests to a demand-si ...
- Amazon Rebrands Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 6, 2018
With the rebranding of its Amazon Ad Platform, Amazon will make ...
- How One Exchange Turned Cache Into Cash, Why It May Continue Doing So
RTBlog, Joe Mandese - Monday, August 27, 2018
Weeks after a renegade digital ad exchange was forced to stop usi ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In Germany
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google reportedly plans to expand an outdoor advertising business in Germany usi ...
- Prime-Time Upfront Volume, CPMs: 2008-09 Through 2018-19
Research Intelligencer, Joe Mandese - Wednesday, August 8, 2018
With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-1 ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Digital News Daily, Laurie Sullivan - Friday, August 3, 2018
eMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, ...
- Avocet Adds 2 Metrics To Its Programmatic Platform
MAD, Larissa Faw - Friday, August 3, 2018
The company says it is "first to market" with "view duration" a ...
- Summertime, And The Grilling Is Sleazy: Brand-Safety Incidents Reported By RTB House
RTBlog, Joe Mandese - Monday, August 6, 2018
They say a picture is worth a thousand words. But when ...
- Pandora Integrates AdsWizz, Giving Brands Programmatic Ad Buying
Digital News Daily, Laurie Sullivan - Tuesday, July 31, 2018
Pandora on Tuesday announced the integration of AdsWizz into its platform, givi ...
- New Engen Offers Cross-Channel Ad Performance Platform
Email Marketing Daily, Ray Schultz - Thursday, July 26, 2018
New Engen's performance platform is being used by 1-800 Flowers and sever ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txt
Digital News Daily, Laurie Sullivan - Monday, July 23, 2018
Counterfeit inventory diverted 1% of ad spend for display and 72% ...
- U.S. National Ads Rise 5% In Q2, Digital Adds 12%
MediaDailyNews, Wayne Friedman - Monday, July 23, 2018
There was 4% less revenue from TV upfront deals made in summ ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, Snapchat
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2018
Nielsen this morning announced a deal to license its "premium audience segment ...
- MRC Updates Ad Verification Guidelines
Digital News Daily, Alex Weprin - Tuesday, July 10, 2018
The guidelines attempt to address concerns that have developed around user-generated conten ...
- Google Stops Accepting Political Ads In Maryland
Digital News Daily, Wendy Davis - Monday, July 2, 2018
Maryland's "Online Electioneering and Transparency Act," which took effect July 1, requir ...
- Buyers Favor Cross-Channel Marketing, Impacts TV
Television News Daily, Wayne Friedman - Friday, June 29, 2018
While many marketers plan to increase media budgets for cross-channel advertising ov ...
- Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
MediaDailyNews, Laurie Sullivan - Tuesday, June 26, 2018
The companies say ad buyers can transact traditional ad buys integrated wi ...
- 'Value Exchange' Based Ads Generating Higher Completions, Female Skew
Research Intelligencer, Joe Mandese - Tuesday, June 26, 2018
A new wave of ad formats that reward consumers explicitly has emerge ...