- 'Value Exchange' Based Ads Generating Higher Completions, Female Skew
Research Intelligencer, Joe Mandese - Tuesday, June 26, 2018
A new wave of ad formats that reward consumers explicitly has emerge ...
- YouTube Launching 'Creative Suite' For Brands
Digital News Daily, Alex Weprin - Wednesday, June 20, 2018
The new product, announced Wednesday at Cannes, combines three new tools ...
- AB InBev, Kiip Team For Mobile Campaign
Digital News Daily, Gavin O'Malley - Tuesday, June 19, 2018
The campaign -- featuring the Bud Light, Budweiser, Michelob Ultra, Estrella Jalisc ...
- The CW Strikes First: Strong Upfront Deals, Double-Digit Price Hikes
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Media executives say the mini-broadcast network pulled in about 15% more advertisi ...
- Washington State Sues Facebook And Google Over Political Ads
Digital News Daily, Wendy Davis - Tuesday, June 5, 2018
Facebook and Google failed to comply with a Washington law requiring compani ...
- Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately
MediaDailyNews, Joe Mandese - Wednesday, May 30, 2018
As 2018-19 upfront and/or newfront negotiations heat up, it's more than like ...
- How Will TV Networks Handle Legacy Buyers?
TV Watch, Wayne Friedman - Friday, May 25, 2018
NBC and Fox, among other TV networks, have plans to reduce commerci ...
- Accenture Interactive Launches New Programmatic Offering
MAD, Steve McClellan - Wednesday, May 23, 2018
The firm already has clients lined up and promotes the offering ...
- Has Data-Driven TV Advertising Reached An Inflection Point?
MAD, Steve McClellan - Friday, May 18, 2018
Some 15% of ANA members surveyed in a new Forrester-ANA report s ...
- What Blows Brian Wieser's Mind? Stumbling Upon Billions Of Ad Dollars Coming From China
Digital News Daily, Joe Mandese - Thursday, May 10, 2018
Speaking as a guest commentator during an IAB webinar briefing the pre ...
- Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 4, 2018
Google will now require anyone in the U.S. who wants to purcha ...
- Improving Client-Agency Procurement Efforts Is Vital
MediaDailyNews, Marc Goldberg - Thursday, May 3, 2018
A new role - the brand safety officer - is a fir ...
- SnapChat Testing "Commercials"
Research Brief, Jack Loechner - Monday, April 30, 2018
...a new ad format called "Commercials", which will be unskippable six-second ...
- Facebook Removes More Kremlin-Linked Accounts
Digital News Daily, Wendy Davis - Tuesday, April 3, 2018
Facebook has taken down dozens of accounts on its platform and Instagr ...
- It's Time For Ad Buyers To Boycott Facebook
MAD, Matt Smith - Friday, March 30, 2018
All you chief marketing officers out there who think you're being ...
- Programmatic Is Closing The Fraud And Safety Gap On Direct Buying
London Blog, Sean Hargrave - Tuesday, March 27, 2018
Video engagement is on the upswing too, according to Integral Ad Scie ...
- Google Takes Search Data To YouTube, Targeting Custom Intent Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 13, 2018
Custom Intent Audiences is designed to improve direct-response advertising for marketers ...
- AdRoll Restructures, Launches B2B-Focused Division RollWorks
Email Marketing Daily, Jess Nelson - Tuesday, February 27, 2018
AdRoll is spinning off its B2B business into a new division call ...
- NBC 'Exceeding Targets' For PyeongChang Winter Olympics
Television News Daily, Wayne Friedman - Tuesday, February 13, 2018
Although five days of prime-time Olympics programming are down from the la ...
- Yet Another Study Validates Supremacy Of Super Bowl Ads, This One's About Traffic
MediaDailyNews, Joe Mandese - Friday, February 9, 2018
In what could be described as an anti-inflation-gate story, it turns o ...
- Facebook Violating Political Ad Law, Seattle Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, February 7, 2018
Facebook has failed to comply with a Seattle law requiring companies ...
- Netflix Spent More Than $1B On Advertising
Digital News Daily, Alex Weprin - Tuesday, January 30, 2018
The company, which has made being commercial-free a key selling point, h ...
- Lionel Richie Goes 'All Night' With TD Ameritrade
MAD, Larissa Faw - Tuesday, January 30, 2018
TD Ameritrade is going big with an ad campaign to support wh ...
- Will Microsoft Take Cryptocurrency For Media Ad Buys?
Performance Marketing Insider, Laurie Sullivan - Friday, January 12, 2018
The company restored Bitcoin payments for its online store, but with t ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ...
- Data-Infused TV Buying Is A Tricky Business
Television News Daily, Eric Fischer - Thursday, December 14, 2017
Developing a baseline provides for an initial starting point on a grap ...
- Yahoo Search Vets Launch Perform Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Perform Media officially launched with more than a dozen Yahoo industry ve ...
- Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Digital News Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships wi ...
- NFL Posts Small Uptick In September TV Ad Revenues
Television News Daily, Wayne Friedman - Monday, October 23, 2017
Despite some ratings declines and mixed public opinion about the NFL overal ...
- Campbell's Global Media Assignment Is Put In Play
MAD, Steve McClellan - Friday, October 20, 2017
The firm spent $397 million on advertising and consumer promotion in i ...