- Duracell And Hasbro Team For Holiday Effort
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
Duracell and Hasbro are doing a joint holiday cause-marketing campaign giving ...
- New Campaign For Boston Museum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
New ads for the Museum of Science, Boston, seek to remind peop ...
- Boost Celebrates Every December Day With Song
Marketing Daily, Aaron Baar - Wednesday, December 5, 2012
In an online marketing promotion, the prepaid wireless carrier is offering ...
- Old Navy Ties With BuzzFeed.com For Holiday
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2012
Old Navy is sponsoring BuzzFeed's page that lets users decorate any w ...
- Edible Arrangements Airs New Holiday TV Spot
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2012
It opens with scenes of a fanciful landscape featuring trees made ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, December 5, 2012
Jelly fight! Meet Sonny Mold & Frankie Mildew. Let's launch! ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- Ugg Marketing VP Talks Tom Brady
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 4, 2012
The New England Patriots QB has been spokesperson for Ugg for M ...
- Interstate Gets Batteries, And Brand, To The Stranded
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
"We kept looking at data that showed the majority of batteries we ...
- NFL Legend Emmitt Smith Is Lincoln Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
The Super Bowl advertisement itself will also be a first: it's ...
- Champagne Emphasizes Location In National Campaign
Marketing Daily, Tanya Gazdik - Monday, December 3, 2012
The sparkling wine Champagne can only come from the region of Champagn ...
- London Shop Makes Music For Red Stripe Consumers
Creative Media Blog, Amy Corr - Monday, December 3, 2012
A local corner store in London, where you can buy just abo ...
- Breville Makes Coffee Personal
Marketing Daily, Aaron Baar - Friday, November 30, 2012
The personal pod coffeemakers are nice, but when it comes to personalizatio ...
- What Anthony's Pizza Learned From TV Campaign
Marketing Daily, Karlene Lukovitz - Friday, November 30, 2012
The campaign produced a sales uptick at the Denver-based restaurants, according ...
- Lincoln Goes Large To Say 'Hello. Again'
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
In a lot of ways, the brand is hearkening back to i ...
- Cool Whip Frosting Breaks New Ground
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
In this case, product development research revealed that consumers were dissatisfied wi ...
- Golf Channel Pushes 'Different' Agenda
MediaDailyNews, Wayne Friedman - Thursday, November 29, 2012
Speaking strongly to its core -- sometimes eccentric -- viewers, the Go ...
- Absolut, Thrillist Launch 'Bloody' Campaign
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Equal parts gatekeeper and insider, bartenders hold a special position among nightli ...
- Federal Judge: Tobacco Firms Must Admit Lies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 29, 2012
Major tobacco companies have been ordered by a federal judge to adm ...
- Canadian Club Intros 'Join the Club' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, November 28, 2012
In the videos, the "chairman" compares his first CC whisky drink ...
- A Rose From Concrete For Ford Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Ford has launched a campaign for the new Fusion sedan that brin ...
- Samsung UK Takes Over Digital Gateway
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 27, 2012
Samsung UK is taking over JC Decaux's new Cromwell Road Digital Gatew ...
- Discovery Kids Kick-Starts Campaign To Push Retail Brand
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2012
A new marketing campaign is launching for Discovery Communications' Discovery Kids bra ...
- Out To Launch
Out to Launch, Amy Corr - Tuesday, November 27, 2012
Exchanging gifts with your coworkers. The sound of touch. Let's launch! ...
- McDonald's China Customizes Angry Birds Game
Creative Media Blog, Amy Corr - Monday, November 26, 2012
Gaming and eating come together in a location-based campaign for McDonald's Chin ...
- Old Navy Mines The '80s, '90s For Holidays
Around the Net In Brand Marketing, Nina Lentini - Friday, November 23, 2012
The Griswolds, the fictional family from the campy, comedic "National Lampoon's Vacatio ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Ford Quotes Tupac For Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Ford is touting the Ford Fusion to African Americans with a n ...