- JWT Wins Gender Equality Work From UN Group
Mediapsssst, Richard Whitman - Sunday, November 12, 2017
That's right, JWT, the former CEO of which is being sued f ...
- Tennessee Tourism: Adding Some Color To The Fall For Those Who've Never Seen It
Out to Launch, Steve McClellan - Friday, November 10, 2017
VML is out with a poignant new fall foliage campaign for clie ...
- Stainmaster Humorously Highlights Trials Of Allergy Sufferers
Marketing Daily, Tanya Gazdik - Friday, November 10, 2017
The spot strikes the perfect balance between humor and realism, says Jacks ...
- Brands Pay Tribute To Vets On Veteran's Day
Marketing Daily, Tanya Gazdik - Friday, November 10, 2017
Companies with efforts focused on veterans include Ram and parent company FC ...
- OneSight Embarks On 'Victory' Campaign
Out to Launch, Larissa Faw - Thursday, November 9, 2017
Advocacy group OneSight is partnering with creative agency Truth Collective and med ...
- Alaska Airlines Targets Californians Post-Merger
Marketing Daily, Tanya Gazdik - Thursday, November 9, 2017
"The objective is to become the preferred airline in the Bay Area ...
- Dashing In The Car: Big Lots Gets Real For The Holidays
Out to Launch, Larissa Faw - Wednesday, November 8, 2017
Big Lots is pivoting away from the typical holiday spot that pain ...
- Jim Parsons Haunts LeBron James In New Intel Holiday Campaign
Out to Launch, Larissa Faw - Tuesday, November 7, 2017
For the first time, Intel's holiday advertising campaign is specifically encouraging gift-givi ...
- Campaigns Increase On Videology Software
Television News Daily, Wayne Friedman - Monday, November 6, 2017
Pharmaceutical, travel and consumer-product advertisers rank as the top spenders in t ...
- REI Adds Interactive Twist To #OptOutside
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
This year, the retail cooperative has set up a site and experienti ...
- Carl's Jr., Hardee's Tweak Competition With 'Taco Randomizer'
Marketing Daily, Karlene Lukovitz - Friday, November 3, 2017
Since late September, Carl’s Jr. and Hardee’s have been trolling various fast-fo ...
- Verizon Fios Angles For A Twofer With Matarazzo
Marketing Daily, Aaron Baar - Sunday, November 5, 2017
"[Matarazzo's] generation grew up in a Fios world, so they've experienced firstha ...
- FanDuel Ventures Into Social Content
Out to Launch, Larissa Faw - Friday, November 3, 2017
After spending millions and millions of dollars on TV advertising over t ...
- Natural Light Mocks Miller Lite's Taste Tests
Marketing Daily, Karlene Lukovitz - Thursday, November 2, 2017
One day after Miller Lite took a taste-test jab at competitor B ...
- Cue The Reindeer: Kohl's, Nordstrom Launch Holiday Campaigns
Marketing Daily, Sarah Mahoney - Thursday, November 2, 2017
With Halloween safely behind them, retailers Nordstrom and Kohl’s are gearing ...
- P&G Once Again Celebrates Mom's Love In New Olympic Effort
Marketing Daily, Aaron Baar - Thursday, November 2, 2017
Get the tissues ready. The new "Love Over Bias" campaign imagines h ...
- For Women Runners, Adidas Summons The F-Word
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
"Our goal is to send a provocative message," says a spokesperson f ...
- Visa: So Secure Even Your Doppelganger Can't Hack You
MAD, Larissa Faw - Wednesday, November 1, 2017
For the first time, Visa is leveraging an internet meme specifically ...
- Lexus Brings Back The Iconic Red Bow
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2017
In each storyline, the sound of the key fob cuts to reve ...
- Pens Are Mightier Than Guns In New Campaign
Out to Launch, Larissa Faw - Wednesday, November 1, 2017
The "Transform a Gun. Transform a Life" social media campaign supports ...
- Move Over Silicon Valley, Here Comes 'Porcelain Valley'
Marketing Daily, Aaron Baar - Tuesday, October 31, 2017
The area is home to American Standard, a 140-year-old brand, and featur ...
- Aflac Intros DuckChat To Aid In Open Enrollment
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2017
A new TV spot introduces DuckChat via Facebook Messenger, a new 24 ...
- Advertising Lessons the Auto Industry Should Learn From Insurance Companies
Marketing: Automotive, Jeri Smith - Wednesday, November 1, 2017
Few purchases are exciting as a car, and few are more bla ...
- Global AXA Campaign Promotes New Brand Positioning
Out to Launch, Steve McClellan - Tuesday, October 31, 2017
Financial services company AXA has launched its first global campaign--developed by Public ...
- Parachute Launches First Brand Campaign
MAD, Larissa Faw - Monday, October 30, 2017
Developed with Office of Baby, the "Very Comfortable" creative is designed ...
- Kia Comes 'Out Of Nowhere' To Take On Lexus
Marketing Daily, Tanya Gazdik - Tuesday, October 31, 2017
The goal of this campaign is to generate awareness of how f ...
- "The Oregon Trail" Computer Game Reimagined For Tourism Push
Out to Launch, Larissa Faw - Monday, October 30, 2017
Travel Oregon and its agency Wieden+Kennedy are out with a new campai ...
- Snap Creates 3D World Lens To Promote 'Stranger Things'
Digital News Daily, Gavin O'Malley - Friday, October 27, 2017
In what Snap is calling a first-of-its-kind 3D World Lens, consumers c ...
- Honda Turns Homeowners' Garages Into Dealerships
MAD, Larissa Faw - Friday, October 27, 2017
The experiential effort From Sid Lee is supported with online, social med ...
- Febreze Offers Less Heavy-Handed Alternative
Marketing Daily, Aaron Baar - Monday, October 30, 2017
"Febreze ONE is perfect for those who prefer lighter, nature-inspired, single-note scent ...