- Ad Injection, The Newest Kind of Online Fraud
Around the Net in Video, P.J. Bednarski - Tuesday, November 3, 2015
Fraud detection companies note a rise in “ad injection," whereby Web users&rsqu ...
- TAG, AAM Join Forces Against Internet Piracy
Publishers Daily, Erik Sass - Monday, November 2, 2015
To help combat Internet piracy and counterfeiting and bolster marketer confidence, t ...
- Digital Video Fraud, Viewability And The $50 Rolex
Online Spin, Dave Morgan - Friday, October 30, 2015
It's now pretty clear that a lot of digital video ad deliveri ...
- Trustworthy Accountability Group Unveils Anti-Fraud Program
Daily Online Examiner, Wendy Davis - Thursday, October 29, 2015
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiati ...
- MRC Issues Ad Fraud Rules
MediaDailyNews, Erik Sass - Tuesday, October 27, 2015
Amid growing concern over online advertising fraud, the Media Rating Council h ...
- Bot Fraud Seizes One-Third Of Publisher Revenues
Publishers Daily, Erik Sass - Friday, October 23, 2015
Online publishing is growing fast, and fraudulent advertising schemes are growing rig ...
- Ad Fraud Best Practice Guidelines Published
Around the Net In MAD London, Sean Hargrave - Friday, October 23, 2015
The UK body responsible for outlining online trading standards has published ...
- Billion-Dollar Con Men Will Be Tackled... Next Year
London Blog, Sean Hargrave - Friday, October 23, 2015
As a guide to ad fraud is published, a seal to pro ...
- Programmatic Native Will Kill Two Birds With One Stone
RTBlog, Sean Hargrave - Monday, October 5, 2015
Publishers are worried by the rise of brand content and ad blockin ...
- Google Selling Invalid Traffic
MediaDailyNews, Craig Jaffe - Tuesday, September 29, 2015
Google is beholden to the ad industry and must bear the burd ...
- The Many Faces Of Programmatic Ad Fraud
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
The topic of advertising fraud in the programmatic sector is a jugul ...
- Digging Deep Into Fake Ad Views By Bots
Around the Net in Video, P.J. Bednarski - Friday, September 25, 2015
This deep dive into the subject by Bloomberg Business shows how so ...
- $6 Billion Lost To Fraudulent Ad Spend
Research Brief, Jack Loechner - Friday, September 25, 2015
According to eZanga, with Emerging Insider Communications, advertisers waste over $6 billi ...
- Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?
London Blog, Sean Hargrave - Thursday, September 24, 2015
GroupM's anti-fraud stance is to be applauded but agencies must wonder ...
- Everyone Plays a Role in Combating Bot Fraud
Real-Time Daily, Sean Cheyney - Tuesday, September 15, 2015
While bot traffic may have peaked two years ago at about 60 ...
- Malvertising Hits MSN: Time For Stricter Ad Network Standards?
Publishers Daily, Laurie Sullivan - Friday, August 28, 2015
Cybercriminals behind the Yahoo and Azure malvertising attacks are back -- th ...
- Malvertising Up 300% In 2014, Spreading Cross-Channel Through Search Ads, Display, Video
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2015
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billi ...
- Time For Advertisers To Really Know What They're Getting Online
Online Video Daily, Kevin Lenane - Wednesday, August 12, 2015
Do all video ad formats offer advertisers equal value? Is a vid ...
- AdBlock Plus Warns Industry To Deal With Ad Fraud Or See Blocking Spread To Mobile Devices
Around the Net In MAD London, Sean Hargrave - Monday, August 10, 2015
Marketers need to come to grips with growing mobile ad fraud ...
- Hackers Using RTB To Spread Latest Virus
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 4, 2015
Trustwave Holdings has “discovered a new and improved exploit kit that hacke ...
- RTB Exchanges Attracting Malvertising
RTBlog, Tyler Loechner - Wednesday, August 5, 2015
News broke earlier this week that hackers have been buying ads ...
- Yahoo Under Attack, Say Security Researchers At Malwarebytes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
Security researchers at Malwarebytes Labs have uncovered a large malicious advertising atta ...
- Digital Ad Measurement Firm Integral Ad Science Receives $67 Million
Real-Time Daily, Tyler Loechner - Friday, July 31, 2015
Integral Ad Science, a digital ad measurement firm, on Friday announced ...
- Investors Zero In On Ad Fraud Detection
RTBlog, Tyler Loechner - Friday, July 31, 2015
The sizable round raised by digital media measurement and fraud detection fi ...
- A Solution To Reaching Humans, Not Bots: Porn Sites
RTBlog, Tyler Loechner - Tuesday, July 28, 2015
Bots don't rule the world. This is both a good and b ...
- Ad Agencies Can Learn To Stop Fraud
Around the Net in Mobile, Ben Frederick - Thursday, July 23, 2015
As ad spending increases, fraudsters must be slavering to get a pie ...
- Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly
Mobile Marketing Daily, Ben Frederick - Thursday, July 23, 2015
A study conducted by Forensiq details the nature and scope of ...
- No Doubt A Bot It
RTBlog, Joe Mandese - Wednesday, July 22, 2015
Magnetic CEO James Green says his firm has figured out a simpl ...
- TAG Taps Google To Power Collaborative Bot Blacklisting Effort
Real-Time Daily, Tyler Loechner - Tuesday, July 21, 2015
The Trustworthy Accountability Group (TAG) has taken the latest step in i ...
- In Defense Of Banner Ads
Around the Net In Media, Gavin O'Malley - Thursday, July 16, 2015
Despite their punch-line status among many analysts -- and broad accusations ...