Tag results for "ad fraud"
- Ad Fraud Soaring -- Programmatic Most SusceptibleDespite numerous warnings, marketers are continuing to waste billions of dollars ...
- Did Programmatic And Video Just Kill Trust In Display?The ANA has proven what we all kind of knew -- ...
- Valuable Audiences Have Higher Fraud RatesHigh demand and constrained supply in ad formats is ripe for fraudster ...
- Walmart To The Rescue In Ad Fraud?Are there any "good actors" leading by example in the fight again ...
- Google Reportedly Disabled 49% More Ads In 2015 This is a staggering stat: Google disabled 49% more ads in 20 ...
- Programmatic May Be Problematic, But Agencies Set Up Own CapabilitiesFor every dollar spent on programmatic, there are platform, technology, verification a ...
- Fraud, Bots And The Clean Players"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused ...
- Bogus Traffic Plagues Online Ad BizWhile trade groups and other entities have tried to make the indust ...
- Ad Fraud PersistsCampaign U.S. reports on the ad fraud problem vis-a-vis a new stu ...
- Little Progress In War On Ad FraudA new study from the Association of National Advertisers and ad fra ...
- Yahoo Takes On Ad FraudA Yahoo executive responded to claims that Yahoo has an ad fra ...
- CNBC Goes Behind Yahoo's Troubled Ad BusinessYahoo has taken a beating lately and now there's another issue: It ...
- Religious Apps Have Highest Risk Of FraudAs is the case on the Internet, where it's common knowledge ...
- Streaming Grows, And Remains Baffling As the year nears a close, streaming video keeps making strides ...
- Publishers Must Take Offense in the Ad-Fraud WarWith brands and agencies increasingly on the warpath against digital ad frau ...
- Shocker: 33% Of All Programmatic Ad Impressions On Mobile Could Be FakeVenture Beat reported Thursday that a study by mobile ad tech fi ...
- Study: One In Three 'Piracy' Sites Contains MalwareOne out of three sites that host pirated movies and television sho ...
- Bots, Like Crime, Never SleepA study released today from AppLift and Forensiq noted that more mobi ...
- Marketers And Agencies Pledge To Avoid Piracy SitesMore than 30 marketers and ad agencies have signed a voluntary pled ...
- Digital Ad Fraud Continues To RiseDigital ad fraud made big waves this year when it was reveal ...
- Google Enables Safe Browsing By Default On Android Chrome Mobile SitesGoogle has enabled its Safe Browsing technology by default on Android ...
- Is The Ad-Tech Middleman Finally Developing A Conscience?It's easy to see how growth and fraud go hand-in-hand. Programmatic ...
- Google Protects Advertisers, Cracks Down On Ad FraudDomains that falsely represent advertising inventory remain a major problem across t ...
- Digital Ad Industry Loses $8.2B Via Fraud And Flaws In Supply ChainThe bad news is that the U.S. digital advertising industry is losi ...
- 5 Predictions For 2016: Connexity's Craig Teich Says Fraud & Viewability Concerns PersistCraig Teich, EVP of global sales at Connexity (formerly Shopzilla), says first-par ...
- If You've Got A Problem With Fraud, You're Doing Programmatic WrongAdExchanger delivers a terrific column in its "Data-Driven Thinking" series by Nicol ...
- ABC Approved Viewability Companies Roster Rises From Four To Six VendorsABC has expanded the amount of companies it approves for measuring ...
- Traffic Quality Crackdown Kicks Off Record Price RiseMore news on the AppNexus debacle. The Drum reports that the compa ...
- Newly Discovered Botnet Siphoning Billions From Digital Advertising: ReportRTD reported on Pixalate's discovery of the dangerous botnet Xindi which cou ...
- Anti-Bot Tech Leads To Better Engagement, Says StudyA white paper from video ad platform Videology and security firm Whi ...
