Tag results for "ad fraud"
- Elephants In The Room: Ad Blocking, Viewability And TransparencyTo no one's surprise, ad blocking, viewability and transparency issues took cent ...
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most AffectedProgrammatic marketing software provider DataXu on Monday released the findings of ...
- How Do You Get Better At Targeting People Who Ignore You?You'd be surprised how many "gurus" are out there saying the k ...
- U.S. Marketers Investt Heavily In Programmatic But Obstacles RemainA new eMarketer report indicates that programmatic advertising accounts for more th ...
- It's Not Only About Efficiency. How About Focusing On Media Effectiveness?Viewability, ad blocking, fraud and financial transparency were big themes at la ...
- Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad BlockingA session at the 4As Transformation Conference in Miami featured four indust ...
- 3 Keys To Prevent Programmatic Ad Fraud One of the biggest concerns of the entire programmatic landscape is t ...
- NYT And BBC Hit By 'Ransomware,' MalvertisingThe Guardian reports that a number of major news websites have se ...
- Altitude Digital Adds DoubleVerify As Anti-Fraud PartnerProgrammatic video platform Altitude Digital announced Thursday that it's partnering with DoubleVeri ...
- Cleaning Up Ad FraudDespite scary headlines that speak of $8 billion in fraud and ju ...
- Will Marketers' Clarion Call For More Transparency Be Heard?Research finding on programmatic media conducted by the Association of National Advertise ...
- TubeMogul Campaign Says Working With Google Ad Stack Not In Advertisers' Best InterestsTubeMogul's "Manifesto For Independence" campaign taking Google to task certainly packs ...
- The One-Two-Three Sucker Punch That Is Killing Digital MediaNever mind "content is king." Never mind creating engaging brand stories. The ...
- ANA Forreser Study Shows Marketers Like Programmatic Despite Major Concerns The Wall Street Journal reports that despite concerns over fraud and transparenc ...
- ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, FraudThat's according to a just-issued study by the Association of National Advertise ...
- Twelvefold Media Launches 100% In-View GuaranteeTwelvefold Media, a company that creates custom content channels through its proprieta ...
- Fake Social Profiles' First Victims Are Self-Deluded BrandsTrolling is awful and already illegal. The unseen victims are brands th ...
- Pixalate Launches TruReach Metric For More Holistic View Of Inventory QualityPixalate, a global intelligence platform and real-time fraud protection provider, on Thursd ...
- TubeMogul Will Issue Refunds For Non-Human Video TrafficWith ad fraud and non-human traffic a huge problem in the industr ...
- Execs Analyze Ad Fraud IssuesThe ANA says more than $7 billion will be lost to ...
- AppNexus Describes Impact Of Fraud Cleanup On its ExchangeAppNexus this week reported that Average CPMs on its platform rose sharp ...
- Operative Partners With Moat To Provide Publishers With Automated Inventory Management For Viewability Operative Media, Inc., on Wednesday announced a partnership and integration with Sa ...
- Equinix, Forensiq, Fight Ad Fraud In Real-Time BuyingEquinix has set up an ecosystem that allows its customers to ke ...
- Ad Quality Report: Fraud Down, Viewability UpIntegral Ad Science's Q4 2015 Media Quality Report found that the amou ...
- Google Ups Botnet Defenses In Push To Thwart Ad FraudAdvertising Age reports that Google is tackling ad fraud with a n ...
- DataXu Debuts Pre-Bid Viewability Function Programmatic marketing software provider DataXu on Tuesday announced a new Pre-Bid Viewabili ...
- Advertisers Really ARE Wasting Half Their Money On Spray-And-Pray DisplayIt's the oldest cliche in the book, but the latest figures fr ...
- The Trade Desk's Mark Davenport On Industry Jargon HypeMark Davenport, senior director of analytics at The Trade Desk, weighs ...
- Industry Trade Groups Can't Agree On Language Transparency In The Ad BizThe American Association of Advertising Agencies (4As) and the Association of Nation ...
- Index Exchange Partners With Integral Ad Science To Optimize Media QualityIndex Exchange on Friday announced a partnership with Integral Ad Science th ...
