Tag results for "ad fraud"
- How Ad Blocking, Invalid Traffic And Viewability Impact Campaign DeliveryComScore's Advertising Benchmarks series infographic found that U.S. males 18 to ...
- TAG Sets Inventory Quality Guidelines, Trains 20+ Ad-Tech Cos. To ComplyThe Trustworthy Accountability Group (TAG) says more than 20 ad tech compani ...
- DoubleVerify Receives Fourth Consecutive Certification From Media Measurement Expert ABCAs the digital advertising industry battles ad fraud and blocking, ad-tech fi ...
- Tackling The Transparency ChallengeWho hasn't tossed around the word "transparency" in the last day ...
- TAG Goes Full Steam Ahead With Its Anti-Fraud ProgramAdExchanger's take on the Trustworthy Accountability Group's (TAG) anti-fraud program after mo ...
- 5 Things You Didn't Know About Ad FraudAd fraud's worse than you think, and t's not just a programmat ...
- Despite Range Of Tools, It's Not Easy To Clean Up Supply ChainKeeping the advertising supply chain fraud-free and ensuring that ads have be ...
- Young Man, Disable Your Ad Blocker!A new comScore graphic says U.S. men, 18 to 24 years ol ...
- Anti-Fraud Certification Launches With 30+ ParticipantsTrustworthy Accountability Group (TAG) on Monday announced that it's ready to impleme ...
- Facebook's David Jakubowski: Audience Network 'Basically Fraud-Free' (For Now)AdExchanger interviews David Jakubowski, Facebook's head of ad tech, about how Facebo ...
- ANA Finds Most Clients Ignorant About 'Sourced Traffic,' Calls On Agencies To 'Educate' ThemThe vast majority of the biggest national advertisers either are only vague ...
- YuMe Debuts Features To Improve Brand Safety, Viewability Global audience technology firm YuMe on Wednesday debuted new capabilities that ...
- To Head Off Mobile Fraud, 'Know Thyself'AdExchanger talks to three experts on mobile ad fraud, asking how markete ...
- Videology, White Ops Say They Blocked More Than 28 Billion Bot Requests Tackling the insidious problem of ad fraud, Videology and White Ops ...
- Why Ad Fraud May Be A More Pressing Issue Than Ad BlockingIs ad fraud a more pressing issue than ad blocking? Both a ...
- Ad Industry Bodies Unite To Fight Ad FraudThe marketing industry has taken the next step to cut down ...
- Anti-Fraud Certification Will Let The Good Guys Circle The WagonsCertificates won't beat fraud, but they will at least allow the go ...
- Political Advertising Becomes Increasingly Vulnerable To FraudBots and fraudsters have been making the rounds in the political advertisi ...
- Integral Ad Science Says Digital Ad Fraud Is Falling, Ad Viewability Is RisingAd Age reports that a report by analytics firm Integral Ad Scien ...
- Visible Measures Claims Its Platform Is Fraud-FreeAd-tech firm Visible Measures, which focuses on video distribution and measurement, ...
- Ad Fraud Wreaks Havoc On MeasurementWriting for AdExchanger, Augustine Fou, digital strategist and independent ad fraud researcher, argu ...
- GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%Singling out ad-blocking in particular and fraud and viewability issues in genera ...
- How To Reduce Non-Human Traffic Rates From 10% To 2% In ProgrammaticNon-human traffic. Fraud. Bad actors. These dirty words are thorns in programmatic ...
- Does UK Lead In Programmatic And Unviewable Connected Ads?The UK leads Europe for programmatic adoption but also for unviewable a ...
- PerimeterX's New Tech Blocks Bot In Real TimeCyber security company PerimeterX is introducing a solution to ad fraud a ...
- Global Survey Finds It Critical To Detect Fraud Before Programmatic TradesEquinix, a global data company, has released findings of a report ...
- Bad Bots Mimic Human BehaviorAn eMarketer article reports that while nearly two-thirds of "bad bots" global ...
- Can Cash-Back for Ad Fraud Make Brands Trust The Web Again?Ad fraud is a major issue for advertisers and the entire med ...
- Elephants In The Room: Ad Blocking, Viewability And TransparencyTo no one's surprise, ad blocking, fraud, viewability and transparency issues to ...
- On Data And Creativity: A Conversation With Conversant's Michael DavisIt's a goal for many industry stakeholders: the ability to use consum ...
