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CNBC Goes Behind Yahoo's Troubled Ad Business

  • CNBC, Friday, January 8, 2016 9 AM
Yahoo has taken a beating lately and now there's another issue: It's sinking ad business including difficulties with programmatic media. CNBC reports that Yahoo's ad business, which brought in $1.15 billion in Q2 2015 is riddled with ad fraud. Sources told CNBC that several media companies and media advisory firms with direct dealings with Yahoo's ad business said the company's programmatic video ad platform generates mostly fraudulent ad traffic, and doesn't operates as promised. That platform is mostly powered by BrightRoll, which was acquired by Yahoo in November 2014. "One company that used Yahoo's programmatic video ad platform said it discovered 30 to 70 percent of its ads were not running in areas where Yahoo was claiming they were," according to CNBC.

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