Tag results for "ad fraud"
- What Marketers Need to Learn About Ad FraudEveryone could stand to know a little more about fraud in mobil ...
- Viewability + Fraud = You're Wasting A Lot Of MoneyDigital marketers are wasting a lot of money. Like, over 100 Sup ...
- In Zaneis Madison Ave Trusts, Will Head Accountability GroupThe ad industry's Trustworthy Accountability Group has tapped Interactive Advertising Bureau executi ...
- Online Advertising Is In Grave Danger. Can Sony And Friends Save It?The year was 1996. A friend of mine had created a W ...
- To Combat Fraud, Pixalate Brings In The HardwareThe programmatic ad industry is obsessed with the invisible. It runs ...
- Ad Fraud Guidelines Issued By JICWEBSUK industry Web standards body JICWEBS has ramped up plans to ro ...
- Click Fraud: Guidelines Are Nice, Prison And Fines BetterWe now have the click fraud guidelines and the signatories promising ...
- Instead Of Blacklisting Bots, Are You A Human Whitelists HumansAre You A Human, a Detroit-based startup that helps marketers verify wheth ...
- AdTheorent Adds Its Own Layer Of Fraud Detection To Mobile EnvironmentAdTheorent, a mobile ad network that supports real-time bidding (RTB), on Mond ...
- Fraud, Viewability And Rebate Issues All Cut From The Same ClothAnyone who doesn't believe that the digital advertising industry has real issu ...
- AppNexus Broadens Fraud Prevention Tech; Adds Programmatic Video To PlatformIt has been a busy week for AppNexus, one of the large ...
- Havas Launches Quality Tool To Tackle FraudHavas Media Group has launched a Meta Quality Barometer to tackle ...
- Yahoo Gives Advertisers More Control Of Viewability, Fraud VerificationYahoo took another step Wednesday to improve advertising viewability and stop onli ...
- Altitude Partners With Integral, Introduces Real-Time Fraud Prevention TechAltitude Digital, a supply-side platform (SSP) for video advertising, on Thursday announc ...
- Piracy Web Sites Net $209M From Digital AdsOnline content pirates make a nice living from digital advertising -- a ...
- Ad Injection Could Be The New Ad FraudMobile operators' threat to block online ads in Europe, reported last wee ...
- Google Has Been Secretly Fighting Ad FraudGoogle has been building a secretive anti- ad fraud team -- n ...
- 33Across Unveils 'Bot-Free, Fully Viewable' MarketplaceViewability woes and fraudulent traffic continue to nag at digital marketers, b ...
- Calling All Video Ad-Buying Humans: You Should View ThisThe quality of digital advertising has been top of mind of lat ...
- Fraud Ad List Unveiled At IABThe threat from bots in online advertising and data breaches in electron ...
- How Bots Take a Bite Out of Bottom LinesBy now, everyone is aware of the bot problem, also known ...
- A Real Math Man: Forensiq Taps 'Experimental Physics' Doc Andrews As Chief ScientistFinding a "math man" of their own, digital ad fraud detection fi ...
- Cable Ad Bureau Video Tweaks Online's 'Shocking' Click BotsThe Cabletelevision Advertising Bureau produced a short tabloid TV news-type expose ...
- Google, Yahoo Encrypting Ad Network ConnectionsGoogle and Yahoo in separate announcements said they will individually encrypt ...
- 'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad FraudOver the weekend, Malwarebytes Labs discovered a "booby-trapped" ad that infected use ...
- Silver Linings Emerge From Dark Cloud Of Ad FraudIn the last year and a half, a good deal of lig ...
- Three Truths About FraudThere are some dirty truths about fraud. I'm really starting to agr ...
- Kill The Bots First, Then Tackle ViewabilityThis recommendation is based on the simple concept that even if ...
- Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters"There are still scenarios where it is impossible to know if ...
- Bots More Prevalent On Video Sites, ComScore Figures SuggestAccording to comScore results out today, in the UK, 89% of comScore ...
