- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- Google Seems To Have Approved An Ad For A Target Gift Card Scam
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 17, 2022
A Reddit user searched for the term “Target gift card balance” ...
- Google Goof? Search Giant Appears To Run Ad For Gift-Card Scam
Digital News Daily, Karlene Lukovitz - Monday, January 17, 2022
Ad promotes site that looks like Target's site, and claims it wi ...
- Newly Unredacted Filings Allege Google Ran Manipulated Ad Auctions
Publishers Daily, Tony Silber - Friday, January 14, 2022
A lawsuit filed by 10 states alleges Google created secret programs f ...
- Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' Clicks
Digital News Daily, Wendy Davis - Wednesday, January 12, 2022
In a victory for Google, a judge denied class-action status to ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Increased CTV Spend Comes With Heightened Q4 2021 Ad Fraud
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
Activity by one big ad-fraud scheme is already 20 times higher th ...
- Holiday Season Blues: Rise Of Connected TV Advertising Leads To Surge In Ad Fraud
Television News Daily, Wayne Friedman - Wednesday, December 15, 2021
The boom in connected TV advertising is yielding sharply higher CTV ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Mediaocean Gets Publisher-Focused CTV Fraud Patent
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
Publishers can now integrate the verification technology into their systems -- ...
- Facebook Prevails In Battle With Advertiser Over Phony Accounts
Digital News Daily, Wendy Davis - Tuesday, November 23, 2021
There is "absolutely nothing in the record suggesting that Facebook charged plainti ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions ...
- 'Methbot' Digital Ad Fraudster Gets 10-Year Prison Term
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
A Russian national who created a fake network that defrauded thousands ...
- OMG Initiative Calls For Industrywide CTV Standards
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundament ...
- These Are Not The Droids You Are Looking For
Media Insider, Ted McConnell - Thursday, October 7, 2021
Asking Facebook to provide an accurate reach measure is objectively reasonable. W ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
Data & Programmatic Insider, Laurie Sullivan - Monday, October 4, 2021
The IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build ...
- Facebook Sued Over 'Scam Ads'
Digital News Daily, Wendy Davis - Thursday, August 12, 2021
The class-action complaint states that "Facebook users continue to be bilked o ...
- Screensavers Used To Perpetrate $6M Per Month In CTV Ad Fraud
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads a ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted the ...
- Why The Ad Industry Needs More Of A Collective Consciousness
RTBlog, Joe Mandese - Monday, August 9, 2021
It's little surprise that programmatic advertising underwrites lots of nefarious activities, includi ...
- Judge Throws Out Claims Against LinkedIn Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, August 4, 2021
A federal judge has dismissed claims by advertisers that sued LinkedIn ov ...
- CTV Now #1 In North American Video Ad Impressions
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
CTV accounts for 29% of all video impressions served in North Americ ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77 ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains Steady
Television News Daily, Wayne Friedman - Thursday, July 8, 2021
Mobile web video is up 104% and global video ad impressions a ...
- Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency Employees
Digital News Daily, Wendy Davis - Tuesday, June 29, 2021
Facebook on Tuesday sued four Vietnamese residents who allegedly ran an ad-fra ...
- Judge Denies Class-Action Status To Advertiser Battling Facebook Over Fake Clicks
Digital News Daily, Wendy Davis - Wednesday, June 23, 2021
dotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action stat ...
- How HUMAN, Google, Facebook Make It More Expensive To Commit Cybercrime
Data & Programmatic Insider, Laurie Sullivan - Monday, June 21, 2021
"We had to disrupt the economics of cybercrime," said HUMAN CEO Tam ...