- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replaci ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popul ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) h ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Are We Just Playing 3-Card Monte With Ad Fraud?
MediaDailyNews, George Simpson - Thursday, December 17, 2020
The World Federation of Advertisers predicts ad fraud could cost advertisers $ ...
- We Need Nielsen's Help In CTV -- Now
Media Insider, Dave Morgan - Thursday, December 17, 2020
The recently unveiled Nielsen One cross-channel video measurement initiative should be ab ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- AAM Launches Third-Party Audit Program For Digital Publishers
Publishers Daily, Sara Guaglione - Friday, December 4, 2020
The audit program would help assure marketers the audited sites they inve ...
- Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: Study
Email Marketing Daily, Ray Schultz - Thursday, December 3, 2020
Mobile use for shopping fell slightly from last year. But fraud ma ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time a ...
- Study Examines Digital Publishers' Challenges During Pandemic
Publishers Daily, Sara Guaglione - Friday, November 13, 2020
Publishers also say ad fraud is one of their top inventory quali ...
- Digital Political Ad Fraud Climbing To $377 Million: Study
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2020
Thirteen percent of digital political media ad spend could be subject ...
- Trump, Biden Campaigns Are Wide Open To Spoofing, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
Valimail reports that there is massive vulnerability at every level of t ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, pri ...
- Online Advertising Still Sucks: Fall 2020 Edition
Media Insider, Maarten Albarda - Friday, October 16, 2020
Sadly, nothing has really changed. Online fraud is still bad - global ...
- Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2020
Pixalate's study highlights consumer privacy risks across the top mobile apps a ...
- BDEX Report Flags Ad Fraud Activity
MAD, Larissa Faw - Tuesday, September 22, 2020
Fraud is prevalent across all forms of so-called personalized identifiers. ...
- The Fight Against Invalid Traffic Is A Never-Ending Arms Race
MediaDailyNews, George Ivie - Monday, September 21, 2020
The problem continues to grow, as the ways in which fraudulent ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory acro ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobi ...
- Facebook Prevails In Fight Over Ad Clicks From Fake Accounts -- For Now
Digital News Daily, Wendy Davis - Tuesday, September 1, 2020
A federal judge has thrown out a lawsuit against Facebook by t ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
Media Insider, Dave Morgan - Thursday, August 27, 2020
A ruling that Amazon is liable for products delivered to buyers h ...
- Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
Emodo, a company focused on data activation and monetization, has partnered wi ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscap ...
- Google Tests Domain URLs That Aim To Help Prevent Scams, Phishing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Google is testing a feature that will display a website domain na ...
- Twitter Can't Shake Advertiser's Suit Over 'Bot' Accounts
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
Twitter must face claims it wrongly charged an advertiser for interactions wi ...
- TAG To Merge With UK-Based Standards Group
Digital News Daily, Wendy Davis - Wednesday, July 29, 2020
The combined organization will keep the TAG name, and current CEO Mi ...
- Judge Sides With Cheetah Mobile In Battle With Investors
Digital News Daily, Wendy Davis - Monday, July 20, 2020
Chinese app developer Cheetah Mobile has prevailed in a battle with investo ...