- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertisi ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build ...
- Facebook Sued Over 'Scam Ads'
Digital News Daily, Wendy Davis - Thursday, August 12, 2021
The class-action complaint states that "Facebook users continue to be bilked o ...
- Screensavers Used To Perpetrate $6M Per Month In CTV Ad Fraud
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads a ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted the ...
- Why The Ad Industry Needs More Of A Collective Consciousness
RTBlog, Joe Mandese - Monday, August 9, 2021
It's little surprise that programmatic advertising underwrites lots of nefarious activities, includi ...
- Judge Throws Out Claims Against LinkedIn Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, August 4, 2021
A federal judge has dismissed claims by advertisers that sued LinkedIn ov ...
- CTV Now #1 In North American Video Ad Impressions
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
CTV accounts for 29% of all video impressions served in North Americ ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77 ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains Steady
Television News Daily, Wayne Friedman - Thursday, July 8, 2021
Mobile web video is up 104% and global video ad impressions a ...
- Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency Employees
Digital News Daily, Wendy Davis - Tuesday, June 29, 2021
Facebook on Tuesday sued four Vietnamese residents who allegedly ran an ad-fra ...
- Judge Denies Class-Action Status To Advertiser Battling Facebook Over Fake Clicks
Digital News Daily, Wendy Davis - Wednesday, June 23, 2021
dotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action stat ...
- How HUMAN, Google, Facebook Make It More Expensive To Commit Cybercrime
Data & Programmatic Insider, Laurie Sullivan - Monday, June 21, 2021
"We had to disrupt the economics of cybercrime," said HUMAN CEO Tam ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
Digital News Daily, Wendy Davis - Monday, May 17, 2021
The claims don't lend themselves to class-action treatment, Facebook says, partly becau ...
- Amazon Sues Text-Messaging Scammers For Impersonation
Digital News Daily, Wendy Davis - Thursday, May 13, 2021
Amazon is suing dozens of affiliate marketers for allegedly impersonating the compa ...
- Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be Connected
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
A series of rapidly evolving fraud schemes identified and shut down sin ...
- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than eve ...
- White Ops Takes On Human Rebrand
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds Steady
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Programmatic CTV ad spending in the U.S. came in at $4.36 billi ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias cha ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% ...
- Trustworthy Accountability Group Certifies 234 Companies This Year
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The Trustworthy Accountability Group has awarded 234 companies at least one "certificatio ...
- CTV Ad Fraud Scheme, SneakyTerra, Discovered
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The second CTV ad fraud scheme discovered this year carries an estimat ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In China
Digital News Daily, Wendy Davis - Monday, March 1, 2021
The Trustworthy Accountability Group and China Advertising Association will begin issuing certificatio ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in t ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
80% of the top 500 and 94% of the top 100 Ro ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New Technology
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Inmar Intelligence has announced plans to "end coupon fraud" by 2024. T ...