- Judge Sides With Cheetah Mobile In Battle With Investors
Digital News Daily, Wendy Davis - Monday, July 20, 2020
Chinese app developer Cheetah Mobile has prevailed in a battle with investo ...
- CTV Ad Fraud Study IDs Early Warning Signs
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Improper site IDs and outdated operating systems are among suspicious signals th ...
- What Thieves Pay For Passwords -- And Brands' Responsibility To Protect Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
More than 15 billion exposed credentials are in circulation on the da ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
Comcast's FreeWheel is the only supply-side platform to score an "A" gra ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
The Media Rating Council (MRC) this morning released new standards intended ...
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV Usage
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
The first quarter saw a 161% increase in CTV fraud vs. ...
- Verizon Media Achieves Anti-Fraud TAG Certification
Publishers Daily, Melynda Fuller - Tuesday, June 16, 2020
Verizon Media has been building up its advertising offerings of late, recent ...
- Programmatic Still Sucks For Marketers -- Big Time!
Media Insider, Maarten Albarda - Friday, May 15, 2020
The middlemen in the industry still eat up about half of dolla ...
- TransUnion Analysis Shows How COVID-19 Impacts Fraud Worldwide, Millennials Most Financially
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Millennials are the group most targeted by fraudsters in COVID-19 scams, a ...
- FreeWheel, White Ops Team On Pre-Bid Bot Fraud Prevention
Digital News Daily, Karlene Lukovitz - Wednesday, April 29, 2020
Expanded capabilities apply to all platforms, including fraud-vulnerable CTV. ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
Ad-fraud prevention company Pixalate has added three new accreditations from the Med ...
- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending ...
- TAG Allies With China Advertising Association
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The Chinese organization will promote TAG's certification programs -- including its anti-fra ...
- Brand Safety Institute Names BabyCenter Veteran 'Officer In Residence'
Digital News Daily, Wendy Davis - Wednesday, April 15, 2020
Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institu ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 27, 2020
A new, and apparently still active, spoofing scam appears to have misdirect ...
- TransUnion: Social Distancing Predicted To Increase Online Fraud As Ecommerce Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
TransUnion identified a 23% increase in ecommerce transactions in the week aft ...
- TAG Recertifies 125 Companies
Digital News Daily, Wendy Davis - Thursday, March 12, 2020
The Trustworthy Accountability Group, which currently has around 600 members worldwide, offe ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search a ...
- TAG Claims A 90% Reduction In Ad Fraud
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The Trustworthy Accountability Group (TAG) has published a report which claims th ...
- Martin Lewis Calls On Publishers To Deal With Scammer Advertising
Around the Net In MAD London, Sean Hargrave - Friday, February 28, 2020
MoneySavingExpert.com founder Martin Lewis is calling on publishers to tackle fake ne ...
- Amazon Cracks Down On False Promotional Claims, Price Gouging Related To Coronavirus
Search & Performance Insider, Laurie Sullivan - Friday, February 28, 2020
In the past few weeks, Amazon stopped more than one million produc ...
- LADbible Becomes First Social Publisher To Achieve Gold Standard
Around the Net In MAD London, Sean Hargrave - Wednesday, February 26, 2020
"Mobile Marketing" brings news that LADbible has become the first social publish ...
- Ads.txt Means Ad Fraudsters Are Upping Their Game
London Blog, Sean Hargrave - Tuesday, February 25, 2020
The latest bot to be discovered has already earned $15m from sophisticat ...
- Google Removes Nearly 600 Apps From Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Nearly 600 apps have been removed from the Google Play Store, Goog ...
- Has Influencer Marketing Just Been Busted?
London Blog, Sean Hargrave - Thursday, February 20, 2020
Engagement is down in countries where likes are hidden as well ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
Digital News Daily, Laurie Sullivan - Monday, February 17, 2020
In-game advertising got a lift Monday with the partnership of Anzu.io a ...
- Google AdSense Publishers Hit With Ad Extortion Email
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 17, 2020
A scheme targeting Web site owners serving banner ads through AdSense ...
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
Research Intelligencer, Joe Mandese - Monday, February 17, 2020
A new report from cybersecurity firm CHEQ and the University of Baltimo ...