- Facebook, Michael Kors Test Augmented Reality Ads In News Feed
AI & IoT Daily, Chuck Martin - Tuesday, July 10, 2018
Facebook is adding the capability for augmented reality ads in the Ne ...
- Improving Client-Agency Procurement Efforts Is Vital
MediaDailyNews, Marc Goldberg - Thursday, May 3, 2018
A new role - the brand safety officer - is a fir ...
- Bringing In Offline Data To Optimize Online Ad Bids
Data & Programmatic Insider, Laurie Sullivan - Monday, April 9, 2018
Marketers don't hear much about bringing in offline data to optimize onli ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Aut ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, December 22, 2017
Cox Media Group's Gamut division on Friday released data that analyzes t ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Marketers Grapple With The Best Time To Optimize Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2017
When asked to name the top strategic marketing challenges, marketers cited measuri ...
- Adobe Releases AI-Driven Retail Tools For Experience Cloud
Email Marketing Daily, Jess Nelson - Wednesday, September 27, 2017
Adobe unveiled a host of new retail tools in its Experience Clo ...
- Goodbye Appboy, Hello Braze
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
Appboy is officially renaming its company to "Braze," the lifecycle engagement technolo ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, Optimization
Email Marketing Daily, Jess Nelson - Thursday, September 7, 2017
Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- AdRoll Launches ABM Solution, Partners With HubSpot
Email Marketing Daily, Jess Nelson - Friday, September 8, 2017
San Francisco-based advertising company AdRoll announced the general availability of AdRoll AB ...
- Dissecting The Sizmek-Rocket Fuel Deal
RTBlog, Philip Rosenstein - Monday, July 24, 2017
The CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questio ...
- Ecommerce Leaving Billions Of Dollars Unclaimed
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 21, 2017
Most of the objectives of marketers to optimize sites and content ha ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform bett ...
- Study: Nine Video Ad Exposures Maximize Purchase Intent
Real-Time Daily, Philip Rosenstein - Monday, May 22, 2017
Video ads are more effective the more often viewers see them ...
- 5 Tips To Optimize Your Email Marketing
Email Marketing Daily, Jess Nelson - Friday, April 14, 2017
Email marketing is the most widely deployed marketing channel according to n ...
- PowerInbox Launches AdServer To Analyze Ad Performance
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
PowerInbox launched a new advertising platform on Wednesday that converts traditional ema ...
- Native Advertising, Content Marketing Will Become More Effective Than Advertising This Year
Native Insider, Tobi Elkin - Wednesday, January 11, 2017
Native advertising and content marketing will become more effective than advertising ...
- Real-Time Creative Optimization Will Come To Native Advertising
Native Insider, Tobi Elkin - Wednesday, January 4, 2017
This year, programmatic capabilities will come to native advertising, according to D ...
- Hybrid Model Emerging For Marketers That Bring Programmatic In-House
RTBlog, Tobi Elkin - Thursday, December 29, 2016
Some marketers have brought programmatic services in-house, but that doesn't mean th ...
- Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace
Real-Time Daily, Tobi Elkin - Monday, December 19, 2016
Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audienc ...
- A Word About Search And Customer Experience
SearchBlog, Laurie Sullivan - Tuesday, December 13, 2016
Only 31% of marketers say they optimize the search channel to enhan ...
- Microsoft Needs To Learn How To A/B Test
Email Marketing Daily, Jess Nelson - Tuesday, November 22, 2016
Microsoft made another email blunder on Monday when it sent an ema ...
- Spongecell Raises $10.5 Million To Help Implement Dynamic Creative Optimization
Real-Time Daily, Tobi Elkin - Tuesday, November 1, 2016
A- tech firm Spongecell announced it raised a $10.5 million funding rou ...
- Adelphic Partners With TripleLift On Self-Serve Native Workflow
Real-Time Daily, Tobi Elkin - Monday, October 31, 2016
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLif ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digit ...
- Is Experimentation Like Yoga?
Email Insider, David Baker - Monday, October 10, 2016
With all the hype about machine learning, I've been thinking a l ...
- VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday th ...
- Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will off ...
- Marketers Not Confident With Their Ad Channel Mix
Research Brief, Jack Loechner - Friday, September 2, 2016
The struggle to optimize the marketing mix across channels has recently be ...