- Answers Expands Social, Ad Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
Answers, a network of Q&A sites, will build out social, personalized a ...
- AdSafe Secures $10 Mil To Further Viewability, Predictive Technology
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Paying for ad impressions that viewers can see on the screen witho ...
- Why Don't You Serve Me Sock Ads On An Electronics Web Site?
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 11, 2012
Have you ever read a comment by someone who wants to s ...
- Greystripe Adds ValueClick Targeting
Online Media Daily, Mark Walsh - Thursday, April 5, 2012
Mobile ad network Greystripe is integrating the online advertising data of pare ...
- Men's Ware: AOL Launches Mandatory.com
Online Media Daily, Gavin O'Malley - Thursday, March 29, 2012
Created in partnership with digital content developer BermanBraun,AOL is taking another st ...
- How To Find New Customers Through Audience Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 21, 2012
Online consumer behavior continues to get more complicated as consumers spend mo ...
- Most Web Users Dislike Behavioral Targeting, Personalized Search
Online Media Daily, Wendy Davis - Friday, March 9, 2012
The majority of Web users say they don't want to receive a ...
- Ad Retargeting Returns Higher Results With Prospecting
Online Media Daily, Laurie Sullivan - Wednesday, March 7, 2012
Prospecting -- the technique of finding consumers interested in specific products th ...
- RadiumOne Raises Another $50 Million
Online Media Daily, Mark Walsh - Friday, March 2, 2012
RadiumOne, which runs a social data-driven ad network, is closing a $ ...
- Social Tools On Facebook Up Brand Money, Metrics
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
Several companies have begun releasing tools that optimize Facebook ads and conten ...
- Turn Enhances Contextual Targeting
Raw, Mark Walsh - Tuesday, February 28, 2012
Demand-side platform Turn has
released updated features for its service includi ...
- Jumptap, PlaceIQ Team To Boost M-Commerce
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
As retailers increasingly embrace mobile to boost foot traffic and drive m-commerc ...
- It's a Quant, Quant, Quant, Quant World
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
A self-professed "outsider" among big data professionals, Tom Morton, Chief Strategy Offic ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- Attribution Confusion
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
What's wrong with the state of online attribution? What's right with ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- Engaging Teens by Making "Hater-Proof" Content
Engage:Teens, Stephen Malbon - Friday, February 17, 2012
When you're engaging teenagers, little nuances that are often overlooked become t ...
- adCenter Refines Mobile Targeting, Campaigns
Online Media Daily, Mark Walsh - Friday, February 3, 2012
Yahoo and Microsoft Thursday announced a trio of updates to Microsoft's adCent ...
- eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2012
Capturing product and category-level offline purchase data and tying it into onli ...
- Mag Bag: Gender Is Key Factor In Purchasing
MediaDailyNews, Erik Sass - Thursday, January 26, 2012
In order to keep marketers up to date, two big magazine publishe ...
- Kahlua Enlists DailyCandy, Thrillist For Site Promotion
Online Media Daily, Gavin O'Malley - Thursday, January 26, 2012
Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrilli ...
- AT&T Ramps Up Cross-Platform Efforts
Online Media Daily, Mark Walsh - Friday, January 20, 2012
AT&T has been busy boosting the profile of its targeted advertising busine ...
- eBureau Spins Off TruSignal, Claims It Will Help Target 'Ideal' Ad Audiences
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
eBureau, the company that developed sophisticated algorithmic systems for integrating offline da ...
- Ad Targeting, Promotions Up Online Sales
Online Media Daily, Laurie Sullivan - Wednesday, December 28, 2011
There is a quantifiable relationship between a positive customer experience and increas ...
- Affectv Socializes Images, Ads
Online Media Daily, Laurie Sullivan - Saturday, December 24, 2011
Affectv engineers are working on a series of products to make advertisi ...
- Mobile Video Vendors Boost Their Ad Offerings for 2012
VidBlog, Daisy Whitney - Friday, December 23, 2011
Mobile video is slated to become a bigger business in 2012, wi ...
- Engagement Doubled With Mixed Spanish/English Video Ads, Tremor Video Reports
VidBlog, Daisy Whitney - Monday, December 19, 2011
Engagement with interactive online video ads can spike if targeted in ...
- PlaceIQ Gets Funding To Nano-Target Local Context
Online Media Daily, Steve Smith - Thursday, December 15, 2011
PlaceIQ, a start-up that just received $4.2 million in funding, says th ...
- WPP To Acquire Digital Video Advertising Firm Panache
Raw, Steve McClellan - Tuesday, December 6, 2011
WPP's digital marketing technology firm, 24/7 Real Media, has agreed to acqui ...