- American Heart Association Targets Awareness With Engagement, Reaps Donation Interest
Data and Targeting Insider, Steve Smith - Friday, August 10, 2012
By targeting the right audience with ads that encouraged interaction and informati ...
- Facebook Enhances Content Targeting For Brands
Online Media Daily, Mark Walsh - Wednesday, August 1, 2012
Paid advertisers on Facebook have had a range of options for targeti ...
- GroupM, Dish Team For Addressable Ad Trials
MediaDailyNews, Steve McClellan - Wednesday, July 18, 2012
Canoe and its cable partners couldn't do it, but satellite programmer Di ...
- QuadrantOne Unveils Targeting Tools For Newspaper Sites
MediaDailyNews, Erik Sass - Tuesday, July 17, 2012
QuadrantOne, an online ad platform created by a consortium of newspaper publisher ...
- AdRoll Raises $15 Mil To Up Real-Time Reach
Online Media Daily, Gavin O'Malley - Wednesday, July 11, 2012
AdRoll just raised $15 million from some top-tier investors, including Foundation Capita ...
- Why Microsoft Is Going It Alone With Do-Not-Track
Performance Marketing Insider, Mark Simon - Friday, June 29, 2012
Microsoft got into hot water with the FTC and ad industry self-regulato ...
- Search Requires Integration, But So Do Agencies
SearchBlog, Laurie Sullivan - Wednesday, June 27, 2012
Some of the best technologies come from startups. Brands can't always depe ...
- Agency Execs Ready For Facebook Ad Network
Online Media Daily, Mark Walsh - Monday, June 25, 2012
The extension of Facebook ads to Zynga signals the company's continuing effo ...
- Daypart Targeting A Must In Video Buys
VidBlog, Daisy Whitney - Monday, June 25, 2012
Targeting is vital to the success of most Internet marketing campaigns. B ...
- Valassis Buys Brand.net
Marketing Daily, Sarah Mahoney - Thursday, June 21, 2012
Valassis says it is acquiring Brand.net, a Silicon Valley-based display, video a ...
- Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits
Online Media Daily, Laurie Sullivan - Wednesday, June 20, 2012
Microsoft will face an uphill battle when it comes to adoption ...
- TRUSTe Pans Microsoft's Do-Not-Track Proposal
PolicyBlog, Wendy Davis - Tuesday, June 19, 2012
Privacy company TRUSTe has weighed in against Microsoft's plan to turn ...
- Smile (And You'll Get The Credit Card Ad)
Online Media Daily, George Simpson - Friday, June 15, 2012
Apparently Microsoft has tried to patent an advertising system that targets people ...
- Facebook To Roll Out Real-Time Exchange
Online Media Daily, Mark Walsh - Thursday, June 14, 2012
Facebook will launch a real-time bidded marketplace that will allow advertisers f ...
- Mobile Marketing Shifts From Content To Consumer
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Mobile marketers are increasingly targeting ads by audience rather than content, leveragi ...
- Weather Channel Adds Hyperlocal Targeting
Online Media Daily, Mark Walsh - Monday, June 11, 2012
The Weather Channel has geotargeted mobile ads according to local weather condition ...
- Ad Network Releases Self-Serve Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Adiant, the tech parent company to the Adblade.com ad network, plans ...
- From Yandex To Russia With Love From VivaKi
SearchBlog, Laurie Sullivan - Friday, June 8, 2012
Complexities in multichannel advertising, between offline and online, kept the ad indust ...
- Microsoft Brings IE To Xbox; Integration Could Help Future Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, June 4, 2012
Microsoft will bring Internet Explorer to the Xbox 360 this year throu ...
- Why Time Spent Doesn't Necessarily Equal Ad Revenue
The Social Graf, Erik Sass - Tuesday, June 5, 2012
The Internet (or at least the part frequented by marketers) is sudden ...
- ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decisi ...
- Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform
Online Media Daily, Laurie Sullivan - Wednesday, May 23, 2012
Yahoo on Thursday unveils a browser with search functions dubbed Axis f ...
- eXelate Finds New Uses For Online Data
Online Media Daily, Laurie Sullivan - Friday, May 4, 2012
Data company eXelate has begun to offer clients aggregate historic data acro ...
- Answers Expands Social, Ad Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
Answers, a network of Q&A sites, will build out social, personalized a ...
- AdSafe Secures $10 Mil To Further Viewability, Predictive Technology
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Paying for ad impressions that viewers can see on the screen witho ...
- Why Don't You Serve Me Sock Ads On An Electronics Web Site?
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 11, 2012
Have you ever read a comment by someone who wants to s ...
- Greystripe Adds ValueClick Targeting
Online Media Daily, Mark Walsh - Thursday, April 5, 2012
Mobile ad network Greystripe is integrating the online advertising data of pare ...
- Men's Ware: AOL Launches Mandatory.com
Online Media Daily, Gavin O'Malley - Thursday, March 29, 2012
Created in partnership with digital content developer BermanBraun,AOL is taking another st ...
- How To Find New Customers Through Audience Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 21, 2012
Online consumer behavior continues to get more complicated as consumers spend mo ...
- Most Web Users Dislike Behavioral Targeting, Personalized Search
Online Media Daily, Wendy Davis - Friday, March 9, 2012
The majority of Web users say they don't want to receive a ...