Tag results for "ad technology"
- Kochava Debuts New App Fraud Verifier Tool Kochava, a provider of attribution, analytics, and optimization tools for connected device ...
- AOL Launches Self-Serve Capabilities For Mobile-First PublishersAOL has launched new self-serve capabilities for its programmatic mobile supply-side platfor ...
- How Biddable IO Can Eliminate Trade-Offs Between Transparency And GuaranteesAiming to automate direct-media buys, PubMatic said it's found a way ...
- MediaMath Reorganizes Its Executive Team For The 'Next Phase' MediaMath reorganized its executive ranks as it prepares for its "next phase ...
- Publishers Say Less Than 10% Of Digital Ad Revenues Coming From ProgrammaticA study from Operative of more than 300 advertising and publishing executiv ...
- Ad Networks Can Personally Identify Web UsersAd companies can determine many users' identities by examining publicly available da ...
- Rocket Fuel Taps AudienceX To Service SMB And Indie Agency AccountsAs Rocket Fuel restructures to grow its platform and enterprise business, it ...
- Ad-Tech Vets Weigh In On Rubicon's Potential Options, ScenariosWith the news last week that ad-tech stalwart Rubicon Project is explori ...
- Acura Offers High-Tech VR Experience At Sundance "Given the uniqueness of 'Mood Roads,' we are looking at ways ...
- Mobile 'Click Injection' Fraud Projected To Rise This YearAnother form of ad fraud is on the scene. Adjust, a mobi ...
- Rubicon Project Exits Chango Business, Offloads Clients To IgnitionOneRubicon Project is sunsetting its intent marketing business, which was part ...
- AppNexus Expands Technology, Programmatic Sales Partnership With Microsoft To MexicoAd-tech firm AppNexus said it will deploy its Publisher Suite for t ...
- Changing Face Of Email Means Automation Is MandatoryEmail marketing today is a very different beast from ten or ev ...
- Martech Is Winning Over Investors, While Ad Tech Is On The WanePrivate equity firms and business interests from the Far East are increasing ...
- Tech Targeting Failing? Yes, Say ResearchersIs ad tech in trouble because the industry's ad targeting is fail ...
- YuMe Launches Vertical Video Format For MobileYuMe has announced the launch of an immersive mobile vertical video ...
- Private Equity Group Acquires Ad Tech Firm Ad-JusterInnotech Capitals, an international private equity group, said it has acquired Ad-Juste ...
- Exterion Media Appoints First Group Chief Technology OfficerExterion Media has appointed Barclay's Josko Grljevic to the newly created ro ...
- Audience Science Confirms Job CutsAudienceScience is the latest ad-tech outfit to confirm a significant number ...
- Ad Tech Warning -- Is This The Sound Of A Bubble Bursting?With Audience Science job cuts this week and Telemetry shutting last, the ...
- Centro Improves Workflow, Communications Features On Media-Buying Software PlatformNew features on its media-buying platform are designed to improve the productivi ...
- Extreme Reach Appoints Bill Bagshaw CRO, Improves Client ServicesCloud computing platform Extreme Reach has tapped Bill Bagshaw as chief reven ...
- AudienceScience Lays Off Up To A Quarter Of iIts StaffProgrammatic advertising company AudienceScience is laying off as much as a quarter ...
- Ad Tech Firm Criteo Is Given A $56 Price Target At RBC Capital MarketsAt least some ad tech companies seem to be doing well. Whi ...
- Criteo: A "Little-Known Online Advertising Engine Gem"Seeking Alpha called Criteo, a provider of performance-based ads or re-targeting, h ...
- Yieldbot Names New Chief Revenue, Chief Product OfficersAd-tech firm Yieldbot named Mark Mannino chief revenue officer and Rob Bala ...
- Adsquare, TabMo Team Up For One-Stop Shop Mobile AdvertisingProgrammatic mobile is on the move. The goal of the alliance ...
- Media All Star: Josh EngroffWhile digital media startups are hardly rare, it's probably safe to s ...
- Omnicom And WPP Compete Over Data And Analytics OfferingsHolding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize MessagingFollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
