- J.D. Power: Shoppers Switching Auto Insurance
Marketing Daily, Tanya Gazdik - Monday, April 30, 2012
"The industry spent $5.7 billion on advertising and allowances in 2011, b ...
- A.H. Belo Revenues Dip; Media General Could Divest Newspapers
MediaDailyNews, Erik Sass - Monday, April 30, 2012
There is more grim news for the beleaguered newspaper industry. Following ...
- Guyardo Adds Addressable, Digital Ad Sales At DirecTV
MediaDailyNews, Joe Mandese - Monday, April 30, 2012
Paul Guyardo has been named executive vice president, chief revenue and marketi ...
- Time Warner Investments Helps Fund Simulmedia
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Simulmedia, which uses set-top-box data to help advertisers hone in on ...
- FCC Plays Politics, Orders TV Stations To Publish Ad Rates Online
MediaDailyNews, Wayne Friedman - Friday, April 27, 2012
TV political advertising data, available to the public at TV stations a ...
- Smart TV Ads Gain Greater Consumer Reach
MediaDailyNews, Wayne Friedman - Friday, April 27, 2012
Ads and messaging in and around smart/Internet-connected TVs can make for ...
- Time Warner Cable Reports Spikes In Broadband, Local Ads
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
Bigger revenues from broadband and lesser business from its traditional cable ...
- Belo Airs Uptick In Q1 Revs
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
TV station group Belo Corp.'s first-quarter results inched up, due in pa ...
- DIY, PBS Kids, NFL Viewers Generate Best Ad Response
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
Hammers and nails, small furry animals and toys, and perhaps some be ...
- WPP Reports First Quarter Revenue and Profit Gains
Raw, Steve McClellan - Friday, April 27, 2012
WPP the London-based ad holding company reported a 5.5% hike in revenu ...
- Professional, Plus User Generated Product Videos, Most Effective in Tandem
Research Brief, Jack Loechner - Friday, April 27, 2012
comScore, reporting on the results of a study on the synergy ...
- Meredith's TV Revs Solid, Top Magazines' Poor Performance
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Revenues from Meredith's TV stations grew 10% to $78 million, benefiting fr ...
- Aspire Signs Launch Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Aspire, the new cable Comcast cable network which will offer African-American programmi ...
- NARC Rebrands To Advertising Self-Regulatory Council
Around the Net In Media, Phyllis Fine - Wednesday, April 25, 2012
The advertising review council with the somewhat-unfortunate acronym -- NARC -- h ...
- Havas Revs Rise 7%, New Biz Up
MediaDailyNews, Steve McClellan - Tuesday, April 24, 2012
Havas, the Paris-based advertising holding company, reported that first-quarter revenues totaled approximate ...
- Hershey Plans Double-Digit Ad Spending Bump
MediaDailyNews, David Goetzl - Tuesday, April 24, 2012
Hershey plans to increase global ad spend by a low double-digit percenta ...
- 'Viewability' Better Than Clicks To Measure Online Ads
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Continuing to lose face among marketers, new research shows that clicks a ...
- Jeep Launches Partnership With USA Basketball
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
Chrysler's Jeep brand has signed to be official vehicle of USA Basketbal ...
- Facebook Ad Revs Expected To Hit $4.2 Bil
Online Media Daily, Mark Walsh - Monday, April 23, 2012
Pivot Research says the social media giant's ad sales will grow 3 ...
- Facebook Q1 Rev, Profits Dip From Prior Quarter
Online Media Daily, Mark Walsh - Monday, April 23, 2012
A month before its expected IPO, Facebook reported quarterly revenue of $1. ...
- Gannett, NYTCO Endure More Ad Rev Drops
MediaDailyNews, Erik Sass - Friday, April 20, 2012
Gannett Co., which has often served as a bellwether for the newspap ...
- Americans Watch Billions Of Video Ads Monthly
Online Media Daily, Gavin O'Malley - Friday, April 20, 2012
Whetting the appetites of marketers, consumers are watching more online video advertisi ...
- Discovery Pushes Online Video, Mobile Efforts
Online Media Daily, Mark Walsh - Friday, April 20, 2012
Discovery Communications is touting its own online video and mobile initiatives duri ...
- Tumblr, AOL And Google Become More Brand-Friendly
Online Spin, Matt Straz - Monday, April 23, 2012
There were clear signals last week that the digital media industry ...
- Prime-Time Dramas, Sports Grab Most Ad Dollars
MediaDailyNews, Wayne Friedman - Thursday, April 19, 2012
More TV advertising dollars go into prime-time broadcast network dramas -- so ...
- NYTCO Circ Revenues Offset Ad Decline
MediaDailyNews, Erik Sass - Thursday, April 19, 2012
The New York Times Co.'s online paywall strategy appears to be payi ...
- Viacom Bets On 'Skinny Leaderboard' To Up Tablet Content, Ads
Online Media Daily, Mark Walsh - Thursday, April 19, 2012
One major media player has created its own standard tailored to t ...
- Key To Web Advertising's Future: Comparability To TV Ads
Online Spin, Dave Morgan - Friday, April 20, 2012
TV advertising is not going away, and much of the future succe ...
- NBCU's New Film Division Targets Ad Community
Around the Net In Media, Phyllis Fine - Thursday, April 19, 2012
Launching Curve Films, NBCUniversal aims to jazz up research reports for t ...
- Festival of Media Global: WPP, Coke Win Big Honors
MediaDailyNews, Steve McClellan - Wednesday, April 18, 2012
For campaign work, it wasn't a great year for U.S. contenders ...