- New Lotto Campaign Explores The Power Of Five
MAD, Larissa Faw - Monday, May 9, 2016
The centerpiece of the integrated effort is the :60-second Forever Five ...
- The Underrated Power Of Context In Political Advertising
Marketing: Politics, Zach Schapira - Tuesday, May 10, 2016
As our country enters the final stretch of primary season, wondering h ...
- Adblock Plus Reaches 100 Million Active Installations
Mobile Marketing Daily, Ben Frederick - Monday, May 9, 2016
Ad-blocking tool Adblock Plus announced it has surpassed 100 million active installation ...
- If It's Not The Snapchat Election, What Is It?
Red, White & Blog, Philip Rosenstein - Tuesday, May 10, 2016
Going back to the presidential election in 2000, digital media have be ...
- Facebook Adds Dynamic Ads To Instagram
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, May 10, 2016
Hoping to help retailers drive more mobile sales, Facebook is extending t ...
- QVC Revs Up 4%, Zulily Records Uptick
Television News Daily, Wayne Friedman - Monday, May 9, 2016
Liberty Interactive Group's QVC Group -- the TV/online network retailer -- witness ...
- TV Stations To Post 12.6% Rise In 2016 Ad Revs; 13.3% Gain In Online/Digital
Television News Daily, Wayne Friedman - Monday, May 9, 2016
In the midst of a big election year -- and Summer Olympi ...
- Where Do You Stand On This Kars4Kids Commercial?
TVBlog, Adam Buckman - Tuesday, May 10, 2016
This must be one of the most grating 30 seconds of advertisi ...
- Is Streaming Content Lagging Behind Its Advertising?
VidBlog, P.J. Bednarski - Tuesday, May 10, 2016
As streaming has become more mainstream, its content seems less innovative a ...
- A Firestorm, Financial Collapse -- And A Way Out?
Online Spin, Maarten Albarda - Monday, May 9, 2016
My article last week, which referenced a study published by Group ...
- Fullscreen Offers New Ad Packages; Aims For Millennial Parents
Online Video Daily, P.J. Bednarski - Monday, May 9, 2016
Fullscreen announced new organizational divisions at NewFronts, offered some new ad packag ...
- Scripps TV Stations: Lower Core Ad Results, Higher Retrans And Political
Television News Daily, Wayne Friedman - Friday, May 6, 2016
Television revenues grew 13% to $180 million on a same-station basis, a ...
- Time Inc. Gets Q1 Revenue Boost From Viant, Launches People-Based Ads
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Time Inc. on Thursday reported it grew revenue 1%. Its digital advertisi ...
- The Black Knight, The Black Swan & Trump Soul
Mad Blog, - Thursday, May 5, 2016
Once Donald J. Trump swept Indiana, and then each of his remaini ...
- Yikes! 74% of Millennials and GenZs Hate Social Media Ads
Mediapsssst, Richard Whitman - Thursday, May 5, 2016
A recent Harris Poll commissioned by Lithium Technologies found 74% of Millennia ...
- Sizmek, Datami Partner For Ad-Supported Data Plans In Emerging Markets
Mobile Marketing Daily, Ben Frederick - Thursday, May 5, 2016
Open ad management company Sizmek announced a partnership with sponsored data fi ...
- Tremor Video Records Higher Total Ad Spend, Expands Net Losses
Online Video Daily, Wayne Friedman - Thursday, May 5, 2016
While "total spend" -- the aggregate media spending transacted through Tremor platfor ...
- Scripps Networks Interactive Shows Strong Ad, Ratings Growth
Television News Daily, Wayne Friedman - Thursday, May 5, 2016
Scripps Networks Interactive posted strong double-digit percentage advertising growth for its fir ...
- Discovery Communications Sees Modest 1Q Ad Gains
Television News Daily, Wayne Friedman - Thursday, May 5, 2016
Discovery Communications earned single-digit percentage gains in revenue and profitability for i ...
- 2016 Is Not The Turnaround Year For Newspapers
The Daily Blog, Erik Sass - Friday, May 6, 2016
Disruption, destruction, reinvention: Whatever you want to call what the Internet do ...
- Only Measuring Social Media? You're Missing A Big Piece Of The Picture
MediaDailyNews, Brad Fay - Thursday, May 5, 2016
While it's true that online conversations are growing, and are an importa ...
- Unskippable,Too: YouTube Touts New 6-Second Ad
Mobile Insider, P.J. Bednarski - Thursday, May 5, 2016
Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpe ...
- General Electorate Ready For Change, Again
Red, White & Blog, Philip Rosenstein - Thursday, May 5, 2016
Traditional party platforms have been anathema to the electorates of either par ...
- Mobile, Social and Programmatic Fueling Internet Ad Growth
Research Brief, Jack Loechner - Thursday, May 5, 2016
According to the industry survey conducted by PwC and sponsored by t ...
- Instagram Ups Ad Targeting Capabilities, Tests Brand Pages
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 4, 2016
Solidifying its position as a go-to between businesses and their customers, Instagr ...
- Sinclair Scores Big In Q1 With Political Spots, Double-Digit Ad Sales
Television News Daily, Wayne Friedman - Wednesday, May 4, 2016
Thanks to a healthy political advertising market, Sinclair Broadcasting group posted stro ...
- Fox Earns Modest Overall Ad Gains, U.S. Cable TV Soars
Television News Daily, Wayne Friedman - Wednesday, May 4, 2016
For its fiscal third-quarter period, ad revenues rose 3.6% to $1.9 billi ...
- Instagram Tricks Up Its Carousel Ads
Around the Net in Video, P.J. Bednarski - Wednesday, May 4, 2016
Instagram announced Tuesday that it will soon roll out a new ki ...
- Hulu Adds Interactive Element To Get Views In Living Room
Around the Net in Video, P.J. Bednarski - Wednesday, May 4, 2016
Hulu is emphasizing viewing via connected TV devices like Roku, Apple T ...
- Tapjoy Partners With Rubicon Project For Private Exchange
Mobile Marketing Daily, Ben Frederick - Tuesday, May 3, 2016
Ad network Tapjoy announced a partnership with advertising technology company Rubicon Proje ...