- Pandora Looks To Benefit From Political Advertising
Around the Net In Marketing Politics, Philip Rosenstein - Monday, June 13, 2016
Music streaming service Pandora is expecting political advertising revenue on the platfo ...
- Heavily Negative Campaign Between Trump And Clinton On The Horizon
Around the Net In Marketing Politics, Philip Rosenstein - Monday, June 13, 2016
Despite some relatively lively and aggressive debate appearances from the Democratic contende ...
- Microsoft To Acquire LinkedIn For $26.2 Billion, Extends Cloud Network
MediaDailyNews, Laurie Sullivan - Monday, June 13, 2016
Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. T ...
- Ads Seem Just As Irritating On Mobile Devices
VidBlog, P.J. Bednarski - Monday, June 13, 2016
In a new Nielsen look at connected devices, 65% say they fi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- The "Trump Effect" On Political Advertising
Marketing: Politics, Mark Lieberman - Friday, June 10, 2016
Skeptics suggest Trump's enormous use of earned (free) media has obviated politic ...
- Study: Increased TV Spending Yields Higher Sales For 12 Large Marketers
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Recent increased TV spending -- after a period of decline -- w ...
- Viacom 'Halfway Done' With Upfront, Pricing Up High Single Digits
Television News Daily, Wayne Friedman - Friday, June 10, 2016
Viacom is moving earlier than other networks in inking its upfront ...
- David Cameron Calls On Ad Industry To Speak Out For A Remain Vote
Around the Net In MAD London, Sean Hargrave - Thursday, June 9, 2016
David Cameron has called on the advertising and marketing industries to "ma ...
- Pro-Clinton Super PAC To Launch "Trump Lies" Campaign
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 9, 2016
The Correct the Record super PAC launches its “Trump Lies” campaign toda ...
- Is The Investor Gold Rush Already Over?
Around the Net in Video, P.J. Bednarski - Thursday, June 9, 2016
Amid some big deals, by Comcast, Verizon and soon, by someone f ...
- Clinton Leads In Ad Reach Cross-Platform, But Trump Is Catching Up
Red, White & Blog, Philip Rosenstein - Thursday, June 9, 2016
Some 73% of Democratic respondents say that they have seen an ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Show Daily, Joe Mandese - Thursday, June 9, 2016
GoDaddy is well known for its extravagant use of TV media buy ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Television News Daily, Joe Mandese - Thursday, June 9, 2016
In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer call ...
- Internet U.S. Ad Spend Will Top TV In 2017, Says PwC
VidBlog, P.J. Bednarski - Thursday, June 9, 2016
But, says Pricewaterhouse Coopers, online's victory in 2017 will be just ...
- Google Is Bringing New Ad Types To AMP, Including Annoying Flying Carpet Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
TechCrunch reports that AMP, which is Google’s answer to Facebook’s fast-loading Insta ...
- One Size Does Not Fit All In Ad Creative
MediaDailyNews, Jeremy Carlin - Wednesday, June 8, 2016
Targeting data, dynamic creative personalization and programmatic delivery have combined to ensu ...
- NYT's Sebastian Tomich Talks T Brand Studio, Asks: Can Purely Ad-Supported Model Survive?
Native Insider, Tobi Elkin - Wednesday, June 8, 2016
T Brand Studio, the New York Times Co.'s native/branded content studio, h ...
- Brands Need Tougher Contracts To Combat Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
The World Federation of Advertisers has urged members to demand tougher contrac ...
- Trump's Mockery Of Disabled Journalist Highlighted By Super PAC Ads
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, June 7, 2016
The pro-Clinton super PAC, Priorities USA, has begun attacking Donald Trump ...
- It's True: Most Online Ads Are Terrible
Around the Net in Video, P.J. Bednarski - Tuesday, June 7, 2016
So says WhoSay CEO Steve Ellis, who counts the way online a ...
- Transparency 4.0
MediaDailyNews, Steve Fajen - Tuesday, June 7, 2016
Now more than ever before, clients want to know if they g ...
- How About A Golden Age Of Advertising?
MediaDailyNews, Gary Holmes - Monday, June 6, 2016
This year's upfronts produced the usual amount of hand-wringing about the futu ...
- ANA To Release 'Transparency' Report Tuesday Morning
MediaDailyNews, Joe Mandese - Monday, June 6, 2016
Following months of speculation -- and a week of speculative press repor ...
- ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2016
The Association of National Advertisers this morning released findings of an extensi ...
- A YouTube Alternative: Be Your Own Boss
Online Video Daily, - Tuesday, June 7, 2016
Online video content is poised to explode over the next five year ...
- That's A Virtually Sleek Cadillac You're Pretending To Drive
Around the Net in Video, P.J. Bednarski - Monday, June 6, 2016
Cadillac President Johan de Nysschen will this month begin looking for commitments from so ...
- WFA: Without Changes, Ad Fraud May Reach $150 Billion Annually
MAD, Steve McClellan - Monday, June 6, 2016
A new report from the World Federation of Advertisers concludes that ...
- Hitting Your Goals Isn't Good Enough In Programmatic
MAD, Cindy Stockwell - Monday, June 6, 2016
Sit down with your agency and set goals, then strive beyond the ...
- Ritz Debuting New 'Life's Rich' Creative
Marketing Daily, Karlene Lukovitz - Monday, June 6, 2016
The campaign positions the crackers as an affordable indulgence by showing th ...