- Omnicom To Sell $2.5B In 'Non-Strategic,' Underperforming Assets
MAD, Steve McClellan - Wednesday, February 18, 2026
The company also said it would achieve double the synergies it initial ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Media Matters Fights FTC Over 'Ad Boycott' Investigation
MediaDailyNews, Wendy Davis - Tuesday, February 17, 2026
"The FTC has offered no coherent explanation - none whatsoever - f ...
- Meta's 'Project Lazarus' Would Resurrect The Dead
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
Meta Platforms employees for years have given much thought to managing digit ...
- Marketers Starting To Identify First ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 18, 2026
Expedia ads have been spotted as one of the first sets ...
- Netflix Projected To Double Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, February 18, 2026
Ad research company WARC Media estimates Netflix's current 3.5% share of glob ...
- Frida, Under Fire For Baby Marketing, Takes Milk-Feeding Breasts To The Streets
Marketing Daily, Les Luchter - Monday, February 16, 2026
Frida's Mardi Gras float sports the phrases "Show us what your boo ...
- Maria On Media: A Conversation With Bayer's Maria Givens
MediaDailyNews, Bill Duggan - Wednesday, February 18, 2026
Ahead of the ANA's annual media conference, I spoke with the event ...
- Meta Integrates Manus AI In Ads Manager
MediaDailyNews, Colin Kirkland - Monday, February 16, 2026
Following its recent acquisition of Manus AI, Meta has begun integrating t ...
- Apple Enables Dynamic Ad Insertion In Live Stream Video Podcasts
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
The move to HTTP Live Streaming brings a YouTube-style monetization service ...
- Early ChatGPT Advertisers Are 'Aspirational'
Around the Net In Media, Ray Schultz - Monday, February 16, 2026
The first advertisers on ChatGPT have one thing in common: They a ...
- The Knot Tests ChatGPT Ads, Explores Options For Agentic
Data & Programmatic Insider, Laurie Sullivan - Monday, February 16, 2026
As OpenAI began piloting ads in ChatGPT, The Knot began exploring h ...
- 'Wuthering Heights' Soars To $40M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, February 16, 2026
Warner Bros. spent $30 million to $45 million for "Heights" in overa ...
- NBA Team Valuations Spike, Driven By Rising TV Advertising
TV Watch, Wayne Friedman - Monday, February 16, 2026
In the broader picture for the 2025-26 season, total league-wide revenue wi ...
- Albertsons To Test ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
Albertsons Companies, the latest major brand to buy media on OpenAI ChatG ...
- Future Of TikTok U.S.: A Conversation With Keen's Bradley Keefer
MediaDailyNews, Colin Kirkland - Thursday, February 12, 2026
To better understand how brands should approach TikTok's new U.S. reality, MediaPo ...
- TikTok Begins Targeting Film, Book Lovers Via New 'Fandom' Ads
MediaDailyNews, Colin Kirkland - Thursday, February 12, 2026
Following its recent launch of Smart+ ads for streaming brands, TikTok h ...
- Utah Mulls Bill to Impose Sales Tax On Online Ad Sales
Around the Net In Media, Ray Schultz - Thursday, February 12, 2026
A Utah state Senate bill introduced on Tuesday would impose a 4. ...
- Google Reinvents Ads, Drives Search Agentic
MediaDailyNews, Laurie Sullivan - Wednesday, February 11, 2026
"We aren't just bringing ads to AI experiences in Search; we a ...
- IAB Sends 'Direct Buy Addendum' To Public Comment
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
The Interactive Advertising Bureau opened a framework for public comment that ...
- PQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point
MediaDailyNews, Joe Mandese - Thursday, February 12, 2026
Effective with today's release, PQ Media joins MediaPost's composite of reputable glob ...
- Roku Claims Strong Q4, Revenue +16%
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billio ...
- Twitch Introduces Pause-Screen Ads
MediaDailyNews, Colin Kirkland - Tuesday, February 10, 2026
Following the release of a live-shopping feature, Twitch announced a new ...
- Simo: How OpenAI Ads, Adult Mode Will Work
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 11, 2026
The feature launched on Monday in test mode on free and ...
- Super Bowl Sentiment: AI-Tainted Advertising?
TV Watch, Wayne Friedman - Wednesday, February 11, 2026
One survey says 50% of social-media comments about Super Bowl AI-driven advertisi ...
- When The Door Is Open-And Brands Don't Walk Through It
MAD, Aaron Walton - Monday, February 9, 2026
If there was ever a Big Game that lowered the barrier f ...
- 2 Super Bowl Ads From NFL Tops In Creative Effectiveness
MAD, Steve McClellan - Monday, February 9, 2026
That's according to an analysis from System1, which also found that ...
- The Brands Of Confusion: Why The Best Super Bowl Ads Say Less On Purpose
MAD, Aaron Edwards - Tuesday, February 10, 2026
Think about how we measure whether an ad worked in 2026. Sear ...
- OpenAI Begins Testing ChatGPT Ads With Omnicom, WPP, Others
MediaDailyNews, Laurie Sullivan - Monday, February 9, 2026
OpenAI began to roll out ads in ChatGPT to a portion ...
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
"Now we are putting our massive proprietary intelligence to work in ...