- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- TikTok Reportedly Developing Ad Deals For Virtual Influencers
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
TikTok has reportedly been talking with advertisers about an AI-generated feature th ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
Television News Daily, Wayne Friedman - Friday, April 12, 2024
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend
Media Insider, Dave Morgan - Thursday, April 11, 2024
I learned a lot from many of you, and believe I c ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- Persuade Me: AI's Large Language Models Become Persuasive
Performance Marketing Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Dove Pledges Never To Use AI To Represent Real Women In Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
Dove has made a pledge to keep it real and never u ...
- LinkedIn Settles Battle Over Faulty Ad Metrics
MediaDailyNews, Wendy Davis - Tuesday, April 9, 2024
LinkedIn and two advertisers have agreed to settle a battle over t ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- AMC Networks Adds New Ad-Supported Options To Streamers
Television News Daily, Wayne Friedman - Monday, April 8, 2024
AMC Networks said it will launch ad-supported versions of all its mo ...
- Innovid Starts Platform To 'Streamline' CTV Supply Path
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
Innovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to elimina ...
- Streaming Program Discovery Becomes More Challenging - More Cancellations To Come?
TV Watch, Wayne Friedman - Tuesday, April 9, 2024
A study finds that more than half of viewers are likely ...
- Psychologists Find A New Way To Analyze Behavior And Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2024
AnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Roku Ad Forecast Lowered
Television News Daily, Wayne Friedman - Friday, April 5, 2024
The estimate of 7% growth is down from a previous 13% projectio ...
- 'Godzilla x Kong' Roars On: $31.7M In Second Week
MediaDailyNews, Wayne Friedman - Monday, April 8, 2024
"Godzilla x Kong" has earned $135 million and $226 million internationally. Mov ...
- Core Local TV Ad Spending Declining
Advanced TV Insider, Wayne Friedman - Thursday, April 4, 2024
In 2023, local TV stations witnessed core ad revenue sinking 3% compar ...
- Spalding Is 'Always Building,' Just In Time For The Final Four
Marketing Daily, Sarah Mahoney - Friday, April 5, 2024
The basketball heavyweight's new campaign focuses on encouraging the next generation ...
- Google Parent Reportedly Speaking To Advisors About HubSpot Acquisition
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
Google's parent company Alphabet has met with Morgan Stanley investment bankers abo ...
- Snap Awards Dedicated Agency Partners With Exclusive Ad Tools
MediaDailyNews, Colin Kirkland - Thursday, April 4, 2024
The "Advanced Partner Program" offers participating agencies an exclusive badge and curat ...
- Mark Penn, No Labels And The 2024 Election
Mediapsssst, Richard Whitman - Thursday, April 4, 2024
In March the Lincoln Project concluded that "A vote for No Labe ...
- InfoTrust Taps Ruju As VP, Advertising Platforms
People on the Move, Fern Siegel - Thursday, April 4, 2024
Ruju's charge is growing new business via strategic partnerships and product strat ...
- TV's Surprise Ad Boon: Abortion
Red, White & Blog, Joe Mandese - Friday, April 5, 2024
New data reveals TV is taking nearly nine out of every ...
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
Media Insider, Dave Morgan - Thursday, April 4, 2024
When you dig a bit into the numbers, some things just don ...
- Microsoft Pursues Automated CPC Bidding
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
As Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Podcast Listeners Like Dynamic Personalized Ads, Study Shows
Publishers Daily, Ray Schultz - Wednesday, April 3, 2024
Almost all want personalization, and some enjoy hyper-personalized ads. ...
- Fox's AdRise Expands To Cross-Media Inventory, On All Platforms
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
Fox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ...