- Translation Taps Publicis Veteran Akwue For President's Role
MAD, Steve McClellan - Monday, November 4, 2024
According to the agency, a core focus for Akwue will be "operationalizi ...
- Valtech Names Narang Executive Director, Americas
People on the Move, Fern Siegel - Monday, November 4, 2024
Before this, she was Chief Growth Officer at StrawberryFrog. ...
- Navy Federal Uses AR To Tackle Hunger Crisis For Vets, Military Families
MAD, Fern Siegel - Friday, November 1, 2024
After feeding 1.3 million meals to struggling people in 2023, the n ...
- Grubhub, Amazon Drivers Get Friendly In New Campaign
MAD, Steve McClellan - Friday, November 1, 2024
The new campaign's creative, from the Grubhub in house marketing team, tel ...
- Huge New Wins: Lowe's, Dr. Martens, Footlocker And More
MAD, Steve McClellan - Friday, November 1, 2024
The agency, which is up for sale, said the wins highlight t ...
- Emotional Intelligence As A Leadership Tool
MAD, Marcy Quinn Samet - Saturday, November 2, 2024
In an age where competition for new business is fierce, emotional intelligen ...
- Evergreen Trading Expands Leadership Team
MAD, Steve McClellan - Thursday, October 31, 2024
The hires include Sean Moran as Chief Operating Officer, and Erin Keati ...
- Code And Theory Unveils AI-Driven 'Anticipatory' Graphics Tool
MAD, Steve McClellan - Thursday, October 31, 2024
In beta on RealClearPolling, The tool absorbs what a reader is viewi ...
- Big 6 Mapped By 'Paris' Climate Compliance: IPG Ranks Worst, Havas Best
MediaDailyNews, Joe Mandese - Friday, November 1, 2024
With more than two-thirds of its client roster failing to align wi ...
- Mitsubishi Motors Canada Names NP Digital AOR
MediaDailyNews, Laurie Sullivan - Friday, November 1, 2024
Building on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- TikTok Updates Marketing Educational Program
MediaDailyNews, Colin Kirkland - Friday, November 1, 2024
TikTok is expanding the resources it provides for marketers and agencies looki ...
- Curiosity Adds 4 Execs To Management Ranks
People on the Move, Fern Siegel - Thursday, October 31, 2024
Taylor Wiegert joins the agency as EVP-head of strategy. ...
- Cheers! Moosylvania Debuts An IPA To Celebrate 21 Years
MAD, Fern Siegel - Wednesday, October 30, 2024
The agency partnered with 4 Hands Brewery to debut a limited-edition pa ...
- Water World: Culligan Taps Highdive, Zeno Group To Create Global Platform
MAD, Fern Siegel - Wednesday, October 30, 2024
The agencies are charged with enhancing Culligran's global presence, as well ...
- Agencies: Build Your Social Media From Scratch To 32 Million Views In 6 Months
MAD, Rob Baiocco - Wednesday, October 30, 2024
When we talk more generally about marketing and advertising, the audience gro ...
- Nearly Half Of Consumers Are Interested In Shopping After They Die
MAD, Steve McClellan - Wednesday, October 30, 2024
According to a shopper report from WPP's VML, AI could help contr ...
- Kimberly-Clark Reviewing Global Media, Creative Assignments
MAD, Steve McClellan - Wednesday, October 30, 2024
The media review excludes the U.S., which was awarded to Publicis Grou ...
- Media Will Represent More Than A Third Of Freestanding Havas
MediaDailyNews, Joe Mandese - Thursday, October 31, 2024
Media accounted for 36% of net revenue for the year ended Ju ...
- Havas Growth Outlook Is Flat (maybe) For 2024, 2%+ For 2025
Mediapsssst, Richard Whitman - Wednesday, October 30, 2024
The company announced the publication of its prospectus related to its pendi ...
- Archer Selects Batterton As Chief Creative Officer
People on the Move, Fern Siegel - Wednesday, October 30, 2024
Previously, Batterton was CCO at The Richards Group in Dallas. ...
- Oxford Road, Veritone One Merge, Up Value For Advertisers
MAD, Fern Siegel - Tuesday, October 29, 2024
The combined entity provides advanced performance metrics and comprehensive channel coverage ...
- Publicis Media Lets Go Of 100+ U.S. Staff Over RTO Compliance
MAD, Steve McClellan - Tuesday, October 29, 2024
Publicis announced an updated return to office policy last fall, which h ...
- Los York Taps McKenna For Design, Motion Work
People on the Move, Steve McClellan - Tuesday, October 29, 2024
In a move expanding its capabilities in design and motion work, creati ...
- Adam&EveDDB Wins Global AOR For Columbia Sportswear Company
MAD, Fern Siegel - Monday, October 28, 2024
The work will be led by adam&eveDDB London with its New Yo ...
- TMA Finds Millennials, Gen X, Drive Cultural Resonance For Spirits Brands
MAD, Steve McClellan - Tuesday, October 29, 2024
The agency focused its resonance study this year on the spirits catego ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- Ogilvy New York Names Canning, Spruce ECDs
MAD, Fern Siegel - Friday, October 25, 2024
The two award winners were called "creative giants" by CCO Samira Ans ...
- Fusion92 Recruits Brand Vet Aldrich As Chief Client Officer
MAD, Fern Siegel - Thursday, October 24, 2024
Most recently, she served as SVP, business development at Organic. ...
- 50,000feet Acquires Long Dash, Enlarges Brand Consultancy Options
MAD, Fern Siegel - Thursday, October 24, 2024
Clients will have access to both 50,000feet's brand strategy capabilities and Lo ...
- Havas Q3 Organic Revenue Falls 2.3%
MAD, Steve McClellan - Thursday, October 24, 2024
"The Havas Media division continued to be dynamic, while Havas Creative a ...