- Canada's BAM Expands To U.S., Taps GroupM's Meyers To Run It
MAD, Steve McClellan - Tuesday, January 7, 2020
The digital marketing agency has tapped Pete Meyers to be president ...
- Three Imperatives For Winning With Personalization At Scale
MAD, Ric Elert - Tuesday, January 7, 2020
While marketers are placing greater priority on better understanding consumer identity ...
- NMPi Names, Adds U.S. Managing Director
People on the Move, Larissa Faw - Tuesday, January 7, 2020
Digital agency NMPi is appointing Ed Camargo as managing director, U.S. ...
- Tombras Wins U.S. RE/MAX Media Assignment
MAD, Steve McClellan - Monday, January 6, 2020
The realty giant spent nearly $40 million on measured media in 201 ...
- Connected Cars Poised to Drive More Traffic to Brick and Mortar Businesses
MAD, Kyle Jackson - Monday, January 6, 2020
Data from connected cars, of course with respect to drivers' privacy, c ...
- Omnicom's One & All Taps Wong For President's Role
Mediapsssst, Richard Whitman - Monday, January 6, 2020
Wong most recently served as president of Los Angeles-based Midnight Oil a ...
- Wray Ward Adds Digital Platform Director
People on the Move, Larissa Faw - Monday, January 6, 2020
Wray Ward is promoting Lucas Weber from content strategist to the new ...
- WPP Names Smith To New Inclusion/Diversity Post
MAD, Steve McClellan - Friday, January 3, 2020
Adrianne Smith will work closely with Judy Jackson, who was appointed ...
- Taco Bell Breathes Fire In New Campaign
MAD, Larissa Faw - Friday, January 3, 2020
The campaign also introduces a new tagline for the brand: "Value Th ...
- Murphy Joins Innocean USA As COO
MAD, Steve McClellan - Friday, January 3, 2020
Tim Murphy previously served as partner and president of Siltanen & Partne ...
- CES Ups Its Software Game
MAD, Tony Bailey - Sunday, January 5, 2020
While hardware is still a focus of the event, the main attracti ...
- What Identity Means For Next 10 Years Of Marketing
MAD, Tim Jones - Monday, January 6, 2020
According to Forrester and Epsilon, only half of brands are capable ...
- Crossmedia Names Bayer Head Of Integrated Media Sourcing
MediaDailyNews, Joe Mandese - Sunday, January 5, 2020
New York-based Crossmedia Inc. has named Matt Bayer head of integrated med ...
- Digitas Adds New NA Business Lead
People on the Move, Larissa Faw - Friday, January 3, 2020
Digitas has appointed Michelle Tang executive vice president/ head of new busine ...
- Digital Engagement Remains Flat, Despite Ad Innovation Efforts
Research Intelligencer, Joe Mandese - Monday, January 6, 2020
The good news is that ad engagement levels appear to be stab ...
- Atkins Q&A Campaign Turns Rob Lowe Into Google's Baby Yoda
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
"The questions will become the new searches," said Cogniscient Media's Lauren Rockwel ...
- Will Programmatic Become Cool In 2020?
MAD, Larissa Faw - Thursday, January 2, 2020
Andy Bird, Chief Creative Officer at Publicis New York believes it wil ...
- Pepsi Unveils First New U.S. Tagline In Two Decades
MAD, Steve McClellan - Thursday, January 2, 2020
The "That's What I Like" tagline is being introduced via new a ...
- Ad Fraud Firm MMI Taps Dentsu Aegis' Thomson, Trust Metrics' Goldberg
MediaDailyNews, Joe Mandese - Thursday, January 2, 2020
Ad fraud prevention firm Method Media Intelligence (MMI) has tapped former Dent ...
- Publicis Groupe Is 2019 Marketing Services M&A King
Mediapsssst, Richard Whitman - Thursday, January 2, 2020
That's according to a rundown by consultant R3, which assessed 489 dea ...
- How to Survive Election Season
MAD, Stephanie Beran Sanderson - Tuesday, December 31, 2019
Clutter. Competing voices on every platform imaginable for their message to ...
- What Psssst You Off In 2019
Mediapsssst, Richard Whitman - Tuesday, December 31, 2019
The most read 'Mediapsssst' column this year was a report on WP ...
- David Angelo Wants To See Industry Transform To One That 'Shares and Inspires'
MAD, Larissa Faw - Monday, December 30, 2019
"The opportunity is to evolve what advertising is," says the founder ...
- VW Says Goodbye To Iconic Beetle
Marketing Daily, Tanya Gazdik - Tuesday, December 31, 2019
The effort, themed "The Last Mile," includes a takeover today in N ...
- 'Adweek,' Coffee Ask VA Judge To Toss Defamation Claim
Mediapsssst, Richard Whitman - Monday, December 30, 2019
The publication and its then-reporter Patrick Coffee were sued by former Mart ...
- Tecovas Debuts 'Official Shoe' Campaign
MAD, Larissa Faw - Friday, December 27, 2019
The D2C boot maker is out with a new campaign that reinforc ...
- Thriving In A Project-Based Environment
MAD, John Limotte - Friday, December 27, 2019
More work is becoming project-based, as AOR relationships decline. It's been estimat ...
- On The Move, Literally: Richey Joins Picture Motion From Movement Strategy
MediaDailyNews, Joe Mandese - Monday, December 30, 2019
Picture Motion, an agency specializing in marketing "impact film and media," h ...
- Jellyfish Now Has A Social Life
MAD, Steve McClellan - Thursday, December 26, 2019
Jellyfish acquired the social media creative agency for an undisclosed sum. Soci ...
- John Maeda: Design And Technology Translator
MAD, Larissa Faw - Tuesday, December 24, 2019
The Publicis.Sapient Chief Experience Officer talks about design, his new book a ...