• by Larissa Faw , January 3, 2020

Taco Bell is showcasing real circus performers, aerialists, and fire breathers to promote the restaurant chain’s limited time Double Stacked Taco meal. 

The creative, developed by Deutsch, centers around a circus-like atmosphere, while a male voiceover describes the taco offering. Oscar-winning director and special effects artist, Robert Stromberg, served as the lead director, bringing his expertise to collaborate with the Deutsch team to craft a detailed, circus-specific world.  

The ads also feature an all-new tagline for the brand: “Value That Never Ceases to Amaze,” which will appear in another spot in the New Year to promote its $5 Chalupa Box. 

The spots will run on broadcast, digital, radio and social media.